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Data equivalence in cross-cultural international business research: assessment and guidelines

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Author Info

  • G Tomas M Hult

    (Eli Broad Graduate School of Management, Michigan State University, East Lansing, USA)

  • David J Ketchen

    (Auburn University, Auburn, USA)

  • David A Griffith

    (Eli Broad Graduate School of Management, Michigan State University, East Lansing, USA)

  • Carol A Finnegan

    (University of Colorado, Colorado Springs, USA)

  • Tracy Gonzalez-Padron

    (Eli Broad Graduate School of Management, Michigan State University, East Lansing, USA)

  • Nukhet Harmancioglu

    (Bilkent University, Ankara, Turkey)

  • Ying Huang

    (University of Arizona, Tucson, USA)

  • M Berk Talay

    (HEC Montr�al, Quebec, Canada)

  • S Tamer Cavusgil

    (Eli Broad Graduate School of Management, Michigan State University, East Lansing, USA)

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    Abstract

    Data equivalence refers to the extent to which the elements of a research design have the same meaning, and can be applied in the same way, in different cultural contexts. Failure to establish data equivalence in cross-cultural studies may bias empirical results and theoretical inferences. Although several authors have encouraged researchers to ensure high levels of data equivalence, no study has assessed the status of the field in relation to compliance with data equivalence standards. Accordingly, this study examines three aspects of data equivalence (construct equivalence, measurement equivalence, and data collection equivalence) within 167 studies that involve cross-cultural data published in the Journal of International Business Studies, Management International Review, Journal of World Business, Strategic Management Journal and the Academy of Management Journal from 1995 to 2005. The findings indicate that international business researchers report insufficient information in relation to data equivalence issues, thus limiting confidence in the findings of many cross-cultural studies. To enhance future research, a guideline for procedures for researchers to follow and report in establishing data equivalence is offered. Journal of International Business Studies (2008) 39, 1027–1044. doi:10.1057/palgrave.jibs.8400396

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    Bibliographic Info

    Article provided by Palgrave Macmillan in its journal Journal of International Business Studies.

    Volume (Year): 39 (2008)
    Issue (Month): 6 (September)
    Pages: 1027-1044

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    Handle: RePEc:pal:jintbs:v:39:y:2008:i:6:p:1027-1044

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    Web page: http://www.palgrave-journals.com/

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    Postal: Palgrave Macmillan Journals, Subscription Department, Houndmills, Basingstoke, Hampshire RG21 6XS, UK
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    Cited by:
    1. Karjalainen, Katri & Salmi, Asta, 2013. "Continental differences in purchasing strategies and tools," International Business Review, Elsevier, vol. 22(1), pages 112-125.
    2. Marta, Janet K.M. & Singhapakdi, Anusorn & Lee, Dong-Jin & Sirgy, M. Joseph & Koonmee, Kalayanee & Virakul, Busaya, 2013. "Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers," Journal of Business Research, Elsevier, vol. 66(3), pages 381-389.
    3. Engelen, Andreas & Brettel, Malte & Wiest, Gregor, 2012. "Cross-functional Integration and New Product Performance — The Impact of National and Corporate Culture," Journal of International Management, Elsevier, vol. 18(1), pages 52-65.
    4. Singhapakdi, Anusorn & Sirgy, M. Joseph & Lee, Dong-Jin & Senasu, Kalayanee & Yu, Grace B. & Nisius, Amiee Mellon, 2014. "Gender disparity in job satisfaction of Western versus Asian managers," Journal of Business Research, Elsevier, vol. 67(6), pages 1257-1266.
    5. Erkan Ozkaya, H. & Dabas, Chitra & Kolev, Kalin & Hult, G. Tomas M. & Dahlquist, Steven H. & Manjeshwar, Sonia Arun, 2013. "An assessment of hierarchical linear modeling in international business, management, and marketing," International Business Review, Elsevier, vol. 22(4), pages 663-677.
    6. Nora Lado & Fabrizio Cesaroni & Alberto Maydeu Olivares & Han Chiang Ho, 2011. "Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products," Business Economics Working Papers id-11-01, Universidad Carlos III, Instituto sobre Desarrollo Empresarial "Carmen Vidal Ballester".
    7. Fastoso, Fernando & Whitelock, Jeryl, 2010. "Regionalization vs. globalization in advertising research: Insights from five decades of academic study," Journal of International Management, Elsevier, vol. 16(1), pages 32-42, March.
    8. Agnieszka Chidlow & Pervez N. Ghauri, 2011. "Establishing Data Collection Procedures Equivalence in International Business Research," William Davidson Institute Working Papers Series wp1013, William Davidson Institute at the University of Michigan.
    9. Engelen, Andreas & Brettel, Malte, 2011. "Assessing cross-cultural marketing theory and research," Journal of Business Research, Elsevier, vol. 64(5), pages 516-523, May.
    10. Agnieszka Chidlow & Anna Morgan-Thomas & Pervez N. Ghauri, 2010. "Data Collection Procedures Equivalence in International Business Research," William Davidson Institute Working Papers Series wp977, William Davidson Institute at the University of Michigan.

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