Advanced Search
MyIDEAS: Login

Methodological and Theoretical Issues and Advancements in Cross-Cultural Research


Author Info

  • Uma Sekaran

    (Southern Illinois University)

Registered author(s):


    This paper summarizes the issues and concerns of critics of cross-cultural research, and discusses how they are being addressed by researchers. Given the state of the art and the complexity of this field of research, the author recommends more inductive research and the pursuit of appropriate, but not overambitious sampling designs, so as to increase our understanding of cultures and encourage the building of richer theory bases. Taking an optimistic view of the field, the author predicts useful contributions by researchers which will enrich the art and science of cross-cultural management.© 1983 JIBS. Journal of International Business Studies (1983) 14, 61–74

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL:
    File Function: Link to full text PDF
    Download Restriction: Access to full text is restricted to subscribers.

    File URL:
    File Function: Link to full text HTML
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by Palgrave Macmillan in its journal Journal of International Business Studies.

    Volume (Year): 14 (1983)
    Issue (Month): 2 (June)
    Pages: 61-73

    as in new window
    Handle: RePEc:pal:jintbs:v:14:y:1983:i:2:p:61-73

    Contact details of provider:
    Web page:

    Order Information:
    Postal: Palgrave Macmillan Journals, Subscription Department, Houndmills, Basingstoke, Hampshire RG21 6XS, UK

    Related research



    No references listed on IDEAS
    You can help add them by filling out this form.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as in new window

    Cited by:
    1. Xinping Shi & Ziqi Liao, 2013. "The mediating effects of interfirm business process integration and joint teamwork on firm performance in supply chains," Asia Pacific Journal of Management, Springer, vol. 30(4), pages 1243-1264, December.
    2. Ryan, James C. & Tipu, Syed A.A., 2013. "Leadership effects on innovation propensity: A two-factor full range leadership model," Journal of Business Research, Elsevier, vol. 66(10), pages 2116-2129.
    3. Polsa, Pia, 2013. "The crossover-dialog approach: The importance of multiple methods for international business," Journal of Business Research, Elsevier, vol. 66(3), pages 288-297.
    4. Roy, Abhik & Walters, Peter G. P. & Luk, Sherriff T. K., 2001. "Chinese puzzles and paradoxes: conducting business research in China," Journal of Business Research, Elsevier, vol. 52(2), pages 203-210, May.
    5. Piercy, Nigel F. & Low, George S. & Cravens, David W., 2011. "Country differences concerning sales organization and salesperson antecedents of sales unit effectiveness," Journal of World Business, Elsevier, vol. 46(1), pages 104-115, January.
    6. Piercy, Nigel F. & Low, George S. & Cravens, David W., 2004. "Examining the effectiveness of sales management control practices in developing countries," Journal of World Business, Elsevier, vol. 39(3), pages 255-267, August.
    7. Peng, T. K. & Peterson, M. F., 1998. "Contingent and noncontingent social rewards and punishments from leaders: do US and Japanese subordinates make comparable distinctions?," International Business Review, Elsevier, vol. 7(1), pages 69-87, February.
    8. Knight, Gary A. & Spreng, Richard A. & Yaprak, Attila, 2003. "Cross-national development and validation of an international business measurement scale: the COISCALE," International Business Review, Elsevier, vol. 12(5), pages 581-599, October.
    9. Mehta, Rajiv & Polsa, Pia & Mazur, Jolanta & Xiucheng, Fan & Dubinsky, Alan J., 2006. "Strategic alliances in international distribution channels," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1094-1104, October.
    10. Liu, Sandra S. & Luo, Xueming & Shi, Yi-Zheng, 2003. "Market-oriented organizations in an emerging economy: A study of missing links," Journal of Business Research, Elsevier, vol. 56(6), pages 481-491, June.
    11. Ganganee C. Samaraweera & Chongguang Li & Ping Qing, 2014. "Mitigating Product Harm Crises and Making Markets Sustainable: How does National Culture Matter?," Sustainability, MDPI, Open Access Journal, vol. 6(5), pages 2642-2657, May.
    12. Lee, Sanghyun & Dubinsky, Alan J. & Kim, Juyoung, 2013. "Measuring mediating factors in the use of interpersonal sensitivity in organizations," Journal of Business Research, Elsevier, vol. 66(9), pages 1285-1291.
    13. Antoncic, Bostjan & Hisrich, Robert D., 2001. "Intrapreneurship: Construct refinement and cross-cultural validation," Journal of Business Venturing, Elsevier, vol. 16(5), pages 495-527, September.
    14. Walsh, Gianfranco & Beatty, Sharon E. & Shiu, Edward M.K., 2009. "The customer-based corporate reputation scale: Replication and short form," Journal of Business Research, Elsevier, vol. 62(10), pages 924-930, October.
    15. Shou, Yongyi & Feng, Yi & Zheng, Jingjing & Wang, Guofeng & Yeboah, Nyamah Edmond, 2013. "Power source and its effect on customer–supplier relationships: An empirical study in Yangtze River Delta," International Journal of Production Economics, Elsevier, vol. 146(1), pages 118-128.
    16. Nakata, Cheryl & Huang, Yili, 2005. "Progress and promise: the last decade of international marketing research," Journal of Business Research, Elsevier, vol. 58(5), pages 611-618, May.
    17. Yamamura, Jeanne H. & Frakes, Albert H. & Sanders, Debra L. & Ahn, Sung K., 1996. "A comparison of Japanese and U.S. Auditor decision-making behavior," The International Journal of Accounting, Elsevier, vol. 31(3), pages 347-363.
    18. Brunso, Karen & Grunert, Klaus G., 1998. "Cross-Cultural Similarities and Differences in Shopping for Food," Journal of Business Research, Elsevier, vol. 42(2), pages 145-150, June.


    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.


    Access and download statistics


    When requesting a correction, please mention this item's handle: RePEc:pal:jintbs:v:14:y:1983:i:2:p:61-73. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Elizabeth Gale).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.