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Response rates in international mail surveys: Results of a 22-country study

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  • Harzing, Anne-Wil
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    Abstract

    Researchers embarking on their first international mail survey find very little guidance in the present academic literature. In 1988, two articles were published in the fall issue of the Journal of International Business Studies that claimed that: "at the moment the crossnational researcher has very little evidence upon which to base his judgments about [mail] survey design" [Jobber and Saunders (1988) An experimental investigation into cross-national mail survey response rates, Journal of International Business Studies 19, 488] and "Literature concerned with response rates from industrial samples drawn from multiple countries is nearly absent" [Dawson and Dickinson (1988) Conducting international mail surveys: the effect of incentives on response rates within an industrial population, Journal of International Business Studies 19, 492]. Unfortunately, not much has changed since. Still, very little is known about how respondents from different countries react to mail surveys. This article intends to fill part of this gap by describing the results of a large scale international mail survey in 22 countries. Response rates are shown to vary considerably across countries in a way that contradicts much of the earlier (American) research on this subject. Several explanations for these differences in response rates are put forward.

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    Bibliographic Info

    Article provided by Elsevier in its journal International Business Review.

    Volume (Year): 6 (1997)
    Issue (Month): 6 (December)
    Pages: 641-665

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    Handle: RePEc:eee:iburev:v:6:y:1997:i:6:p:641-665

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    Related research

    Keywords: International Business Research Multinationals International Mail Surveys Response Rates;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. David Jobber & John Saunders, 1988. "An Experimental Investigation into Cross-National Mail Survey Response Rates," Journal of International Business Studies, Palgrave Macmillan, vol. 19(3), pages 483-489, September.
    2. Nancy J Adler, 1983. "A Typology of Management Studies Involving Culture," Journal of International Business Studies, Palgrave Macmillan, vol. 14(2), pages 29-47, June.
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    1. Lau, Victor P. & Dimitrova, Mihaela N. & Shaffer, Margaret A. & Davidkov, Tzvetan & Yordanova, Desislava I., 2012. "Entrepreneurial Readiness and Firm Growth: An Integrated Etic and Emic Approach," Journal of International Management, Elsevier, vol. 18(2), pages 147-159.
    2. Teixeira, Aurora A.C. & Tavares-Lehmann, Ana Teresa, 2014. "Human capital intensity in technology-based firms located in Portugal: Does foreign ownership matter?," Research Policy, Elsevier, vol. 43(4), pages 737-748.
    3. Barnard, Helena, 2010. "Overcoming the liability of foreignness without strong firm capabilities -- the value of market-based resources," Journal of International Management, Elsevier, vol. 16(2), pages 165-176, June.
    4. Devinney Timothy M & Midgley David F & Venaik Sunil, . "An Empirical Examination of the Characteristics of the Integration Responsiveness Pressures," IIMA Working Papers WP2001-08-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
    5. Dikova, Desislava, 2009. "Performance of foreign subsidiaries: Does psychic distance matter?," International Business Review, Elsevier, vol. 18(1), pages 38-49, February.
    6. Brock, David M., 2005. "Multinational acquisition integration: the role of national culture in creating synergies," International Business Review, Elsevier, vol. 14(3), pages 269-288, June.
    7. Gammelgaard, Jens & McDonald, Frank & Stephan, Andreas & Tüselmann, Heinz & Dörrenbächer, Christoph, 2012. "The impact of increases in subsidiary autonomy and network relationships on performance," International Business Review, Elsevier, vol. 21(6), pages 1158-1172.
    8. Ahammad, Mohammad Faisal & Glaister, Keith W., 2013. "The pre-acquisition evaluation of target firms and cross border acquisition performance," International Business Review, Elsevier, vol. 22(5), pages 894-904.
    9. Harzing, Anne-Wil & Noorderhaven, Niels, 2006. "Knowledge flows in MNCs: An empirical test and extension of Gupta and Govindarajan's typology of subsidiary roles," International Business Review, Elsevier, vol. 15(3), pages 195-214, June.
    10. Agnieszka Chidlow & Pervez N. Ghauri, 2011. "Establishing Data Collection Procedures Equivalence in International Business Research," William Davidson Institute Working Papers Series wp1013, William Davidson Institute at the University of Michigan.
    11. Schlegelmilch, Bodo B. & Chini, Tina Claudia, 2003. "Knowledge transfer between marketing functions in multinational companies: a conceptual model," International Business Review, Elsevier, vol. 12(2), pages 215-232, April.
    12. Harzing, Anne-Wil & Pudelko, Markus, 2013. "Language competencies, policies and practices in multinational corporations: A comprehensive review and comparison of Anglophone, Asian, Continental European and Nordic MNCs," Journal of World Business, Elsevier, vol. 48(1), pages 87-97.
    13. Graf, Michael & Mudambi, Susan M., 2005. "The outsourcing of IT-enabled business processes: A conceptual model of the location decision," Journal of International Management, Elsevier, vol. 11(2), pages 253-268, June.
    14. Dimitratos, Pavlos & Liouka, Ioanna & Young, Stephen, 2009. "Regional location of multinational corporation subsidiaries and economic development contribution: Evidence from the UK," Journal of World Business, Elsevier, vol. 44(2), pages 180-191, April.
    15. Dörrenbächer, Christoph & Gammelgaard, Jens & McDonald, Frank & Stephan, Andreas & Tüselmann, Heinz, 2013. "Staffing foreign subsidiaries with parent country nationals or host country nationals? Insights from European subsidiaries," Working Papers 74, Institute of Management Berlin (IMB), Berlin School of Economics and Law.
    16. Welch, Catherine & Marschan-Piekkari, Rebecca & Penttinen, Heli & Tahvanainen, Marja, 2002. "Corporate elites as informants in qualitative international business research," International Business Review, Elsevier, vol. 11(5), pages 611-628, October.
    17. Constantina Kottaridi & Fragkiskos Filippaios & Marina Papanastassiou & Robert Pearce, 2013. "Regional Mix and the Roles of Foreign Subsidiaries: A New Conceptualization and Empirical Evidence on the UK Case," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 63(1-2), pages 47-74, June.
    18. Alessia Pisoni & Alberto Onetti & Luciano Fratocchi & Marco Talaia, 2010. "Managing R&D activities in the Italian red biotech industry. A comparison between Italian independent firms and multinational companies," Economics and Quantitative Methods qf1003, Department of Economics, University of Insubria.

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