Conducting International Mail Surveys: The Effect of Incentives on Response Rates with an Industry Population
AbstractMail surveys are one alternative for satisfying information needs about international markets. To date, minimal empirical research is available to inform academicians or practitioners of expected response rates, or of the efficacy of incentives when undertaking mail surveys across disparate cultures. The results from a study conducted in six countries suggests that an inexpensive and perhaps symbolic incentive, such as a commemorative stamp, can significantly increase response rates. For academicians conducting cross-cultural research, the mail survey may be the most cost-effective data collection method.© 1988 JIBS. Journal of International Business Studies (1988) 19, 491–496
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Palgrave Macmillan in its journal Journal of International Business Studies.
Volume (Year): 19 (1988)
Issue (Month): 3 (September)
Contact details of provider:
Web page: http://www.palgrave-journals.com/
Postal: Palgrave Macmillan Journals, Subscription Department, Houndmills, Basingstoke, Hampshire RG21 6XS, UK
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Barón, Juan D. & Breunig, Robert & Cobb-Clark, Deborah A. & Gorgens, Tue & Sartbayeva, Anastasia, 2008. "Does the Effect of Incentive Payments on Survey Response Rates Differ by Income Support History?," IZA Discussion Papers 3473, Institute for the Study of Labor (IZA).
- Dikova, Desislava, 2009. "Performance of foreign subsidiaries: Does psychic distance matter?," International Business Review, Elsevier, vol. 18(1), pages 38-49, February.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Elizabeth Gale).
If references are entirely missing, you can add them using this form.