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Cross-functional Integration and New Product Performance — The Impact of National and Corporate Culture

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  • Engelen, Andreas
  • Brettel, Malte
  • Wiest, Gregor
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    Abstract

    Cross-functional integration (CFI) is regarded as a key success factor in new product development. Since most of the research in this area has been conducted in single-country environments, researchers have asked how CFI is affected by national culture and have pointed out the need to analyze the impact of other contingency factors, such as corporate culture. Following these calls for further research, we collected data from 619 companies in six countries with pronounced national cultural differences. Using hierarchical regression analysis, we found that the effects of CFI's dimensions (cross-functional interaction and collaboration) are stronger when the organization operates in a national culture with strong collectivism. This moderating effect is strengthened when the corporate culture of the organization is strong, suggesting an interaction effect between the two levels of the culture construct.

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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of International Management.

    Volume (Year): 18 (2012)
    Issue (Month): 1 ()
    Pages: 52-65

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    Handle: RePEc:eee:intman:v:18:y:2012:i:1:p:52-65

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    Related research

    Keywords: Cross-functional integration; New product development; Corporate culture; National culture;

    References

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    1. Kwantes, Catherine T. & Boglarsky, Cheryl A., 2007. "Perceptions of organizational culture, leadership effectiveness and personal effectiveness across six countries," Journal of International Management, Elsevier, vol. 13(2), pages 204-230, June.
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    Cited by:
    1. Engelen, Andreas & Schmidt, Susanne & Strenger, Lis & Brettel, Malte, 2014. "Top Management's Transformational Leader Behaviors and Innovation Orientation: A Cross-Cultural Perspective in Eight Countries," Journal of International Management, Elsevier, vol. 20(2), pages 124-136.
    2. Igor Gurkov & Sergey Filippov, 2013. "Innovation processes in the Russian manufacturing subsidiaries of MNCs – an integrated view from case studies," HSE Working papers WP BRP 11/MAN/2013, National Research University Higher School of Economics.

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