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The relationship between national cultural dimensions and retail format strategies

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  • Etgar, Michael
  • Rachman-Moore, Dalia

Abstract

This study examines links between the national cultural values that characterize retailers' countries of origin and the adoption of a generalist versus specialist format strategy by the world's largest retailers. The findings indicate that the probability of being a generalist retailer is higher for retailers originating from countries characterized by collectivism, a present orientation, high uncertainty avoidance, and a low power distance. By contrast, the probability of being a specialist retailer is higher for retailers originating from countries characterized by individualism, a future orientation, low uncertainty avoidance, and a greater power distance.

Suggested Citation

  • Etgar, Michael & Rachman-Moore, Dalia, 2011. "The relationship between national cultural dimensions and retail format strategies," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 397-404.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:5:p:397-404
    DOI: 10.1016/j.jretconser.2011.06.001
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