IDEAS home Printed from https://ideas.repec.org/a/vrn/cfdide/y2020i1p264-275.html
   My bibliography  Save this article

Influencer Marketing Platformsand Key Metrics

Author

Listed:
  • Boycho Boychev

    (Varna Free University "Chernorizets Hrabar", Bulgaria)

Abstract

Contemporary business practice must take into account the fact that TV and print media have become less influential. This is due to the increasing use of Internet as a source of information. The rise of social networks, constantly changingconsumer preferences, and ad blockers to mention just a few have set serious challenges to marketing specialists. All this makes it necessary for companies to use new approaches for reaching target audiences. These methods should be unobtrusive for the customers and present brands in the best possible ways. This can be achieved by using influencers and leaders of opinion.

Suggested Citation

  • Boycho Boychev, 2020. "Influencer Marketing Platformsand Key Metrics," Economic Science, education and the real economy: Development and interactions in the digital age, Publishing house Science and Economics Varna, issue 1, pages 264-275.
    • Handle: RePEc:vrn:cfdide:y:2020:i:1:p:264-275
    as

    Download full text from publisher

    File URL: https://ue-varna.bg/~uevarna/uploads/filemanager/303/publishing-complex/2020/Economic_science_education_real_economy_T3_2020.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    influencer marketing; influencer; digital marketing; social network; digital media;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrn:cfdide:y:2020:i:1:p:264-275. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Zoya Mladenova (email available below). General contact details of provider: https://edirc.repec.org/data/uevarbg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.