Diana Vranceanu () (School of Marketing, Academy of Economic Studies)
Abstract
Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de concretizare a normelor de etica o reprezinta codurile si regulile generale de comportament elaborate de diferite organizatii profesionale, de intreprinderi sau asociatii ale consumatorilor. Acestea nu au caracter coercitiv precum normele legislative, trasand insa directiile generale de conduita a organizatiilor care doresc sa respecte principiile morale in cadrul actiunilor pe care le intreprind. Etica depaseste cadrul legal deoarece acesta din urma nu poate include toate situatiile in care sunt afectate, intr-o masura mai mare sau mai mica, regulile morale.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
file. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
Find related papers by JEL classification: M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General