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Managementul riscurilor asociate instrumentelor de marketing online

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Author Info
Mihai Orzan () (School of Marketing, Academy of Economic Studies)

Additional information is available for the following registered author(s):

Abstract

Managementul riscurilor reprezinta procesul de implementare si actualizare a unor metode si instrumente de minimizare a riscurilor asociate sistemului informational al unui organizatii, precum Politicile de Securitate Informationala, procedurile si practicile formalizate asociate acesteia, precum si alte mijloace adoptate cu scopul aducerii acestor riscuri la niveluri acceptabile. Acest proces implica identificarea, analiza, evaluarea, tratarea si monitorizarea riscurilor asociate securitatii informationale la nivel organizational.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/2/2.pdf
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Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 2 (April)
Pages: 3-16
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:2:p:3-16

Contact details of provider:
Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: risk management quantitative evaluation qualitative evaluation managementul riscurilor evaluare calitativa evaluare cantitativa VAR OCTAVE UCRA

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
M42 - Business Administration and Business Economics; Marketing; Accounting - - Accounting - - - Auditing

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This page was last updated on 2008-11-20.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.