Nicolae Teodorescu () (School of Marketing, Academy of Economic Studies) Aurelia-Felicia Stancioiu () (School of Marketing, Academy of Economic Studies) Ionel Dumitru () (School of Marketing, Academy of Economic Studies) Robert Morar (Academia de Politie Bucuresti)
Abstract
In legatura cu aplicarea unor metode indirecte de cercetare stiintifica a pietei, in general, precum si referitor la utilizarea unor metode directe, in literatura de specialitate se gasesc numeroase detalii, astfel incat, neconstituind scopul nostru, nu vom starui asupra prezentarii lor. Cu toate acestea, intrucat folosirea unor metode directe de investigare este, de regula, relativ laborioasa si caracteristica unor organisme specializate, consideram utile cateva consideratii teoretice si practice privind modalitatea calitativ superioara de investigare a comportamentului consumatorului prin intermediul sondajului statistic. Este vorba de conceperea, organizarea si exploatarea cercetarilor de tip panel, a caror aplicabilitate constituie in prezent o conditie sine-qua-non a lucrarilor de investigare riguros stiintifica a comportamentului consumatorului, indeosebi prin posibilitatile pe care le ofera pe plan predictiv – latura agreata cu predilectie de factorii de decizie.
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Find related papers by JEL classification: M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General