IDEAS home Printed from https://ideas.repec.org/a/cmj/seapas/y2016i12p503-506.html
   My bibliography  Save this article

Relationship Marketing Strategies For Service Firms

Author

Listed:
  • Claudia Ioana CIOBANU

    ("Gheorghe Asachi" Technical University of Iasi, Romania)

  • Florin-Alexandru LUCA

    ("Gheorghe Asachi" Technical University of Iasi, Romania)

Abstract

In the last two decades, relationship marketing has been a topic of interest for practitioners and researchers who analyze this area. During this period, the development of sustainable business relations represented a strategic priority. From this perspective, relationship marketing is a tool for managers who need to create new organizational structures. The implementing of relationship marketing activities is performed both inside and outside the organization. This article presents the evolution of the concept of relationship marketing in marketing theory and practice from the perspective of intensification of relations between clients and businesses and thus the requirements imposed by the new business environment.

Suggested Citation

  • Claudia Ioana CIOBANU & Florin-Alexandru LUCA, 2016. "Relationship Marketing Strategies For Service Firms," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 503-506, December.
    • Handle: RePEc:cmj:seapas:y:2016:i:12:p:503-506
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/SPAS_12_11.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Magdalena DANILEȚ, 2017. "Metaphorical Representation Of Life And Work In An Economic Context," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 217-220, August.
    2. repec:cmj:seapas:y:2017:i:14:p:215-218 is not listed on IDEAS

    More about this item

    Keywords

    Financial services; Relationship marketing; Managerial approach;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:seapas:y:2016:i:12:p:503-506. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.