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Utilitatea sistemelor informatice de marketing

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Author Info
Mihai Orzan () (School of Marketing, Academy of Economic Studies)

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Abstract

Utilitatea reprezinta un atribut al oricarui produs sau serviciu – in aceeasi masura ca si functionalitatea lui. Iar daca functionalitatea se refera la ceea ce poate realiza un produs si testarea functionalitatii la asigurarea ca produsul respecta specificatiile functionale, similar utilitatea se refera la modul in care oamenii folosesc produsul respectiv, iar testarea utilitatii se refera la modul in care utilizatorii pot identifica si folosi bunul respectiv pentru a-si satisface nevoile. O functionalitate corecta este critica, dar nu suficienta pentru succesul unui bun sau al unui serviciu. Valoarea sa este data doar prin prisma nevoilor pe care le satisface.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/1/2.pdf
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Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 1 (January)
Pages: 6-12
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:1:p:5-10

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Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: consumer behaviour comportamentul consumatorului teste de utilitate usability testing information systems sisteme informatice marketing research cercetare de marketing

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
M42 - Business Administration and Business Economics; Marketing; Accounting - - Accounting - - - Auditing

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This page was last updated on 2008-11-20.

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