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Store Brands’ Purchase Intention: Examining The Role Of Perceived Quality

Author

Listed:
  • Calvo-Porral, Cristina

    (Universidad de La Coruña (Spain))

  • Lévy-Mangin , Jean-Pierre

    (University of Quebec in Outaouais (Canada))

Abstract

Considering the increase of the store brand’s market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’ purchase intention?”, since perceived quality is a customer-based undertaken variable. The present study proposes and empirically tests a conceptual model of the influence of perceived product quality of store brands relative to perceived value and purchase intention. Structural Equation Modelling (SEM) was developed on a sample of 439 consumers, distinguishing between consumers with high perceived quality (HPQ) and low perceived quality (LPQ). Our findings highlight that store brands’ purchase intention is strongly influenced by confidence for both HPQ and LPQ customers, followed by product price. Additionally, our results suggest the moderating role of perceived quality on some of the proposed relationships. Store brand managers and retailers could develop market segmentation and perform marketing strategies based on customers’ perceived quality. / 0

Suggested Citation

  • Calvo-Porral, Cristina & Lévy-Mangin , Jean-Pierre, 2017. "Store Brands’ Purchase Intention: Examining The Role Of Perceived Quality," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(2), pages 90-95.
    • Handle: RePEc:idi:jermbe:v:23:y:2017:i:2:p:90-95
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    File URL: http://www.elsevier.es/en-revista-european-research-on-management-business-489-avance-resumen-store-brands-purchase-intention-examining-S2444883417300025
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    Citations

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    Cited by:

    1. Ingrida Košičiarová & Zdenka Kádeková & Milan Džupina & Ľubica Kubicová & Marek Dvořák, 2020. "Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary," Sustainability, MDPI, vol. 12(23), pages 1-19, November.
    2. Durana Pavol & Kliestikova Jana & Kovacova Maria, 2019. "The Quality of Brand Products: Expected Attributes vs. Perceived Reality," Economics and Culture, Sciendo, vol. 16(1), pages 98-107, June.
    3. Fang, Chang & Fan, Shuyi & Chi, Mingxiang & Wang, Weizhong, 2023. "The optimal remanufacturing strategy, returned quality choice and independent remanufacturers’ advantage for tackling extreme weather," International Journal of Production Economics, Elsevier, vol. 259(C).
    4. K. Balaji & R. Maheswari, 2021. "Impact of Store Image Dimensions on Shopper’s Attitude, Perceived Value, and Purchase Intention," SAGE Open, , vol. 11(1), pages 21582440219, February.
    5. Hongru Yan & Huaqi Chai, 2021. "Consumers’ Intentions towards Green Hotels in China: An Empirical Study Based on Extended Norm Activation Model," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    6. Usep Suhud & Mamoon Allan & Sri Rahayu & Dorojatun Prihandono, 2022. "When Brand Image, Perceived Price, and Perceived Quality Interplay in Predicting Purchase Intention: Developing a Rhombus Model," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, January.
    7. Büyükdağ, Naci & Soysal, Ayşe Nur & Ki̇tapci, Olgun, 2020. "The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    8. Angelia Ananda & Mugiono Mugiono & Ananda Sabii Hussein, 2021. "The influence of store image on repurchase intention: The mediation role of perceived value and customer satisfaction," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(4), pages 17-27, June.
    9. Gisela Demo & Karla Coura & Fernanda Scussel & Graziela Azevedo, 2021. "How Do Brazilian Consumers Relate to Chocolate Brands? Validity and Reliability Evidence of the Chocolate Brands Relationship Scale," Sustainability, MDPI, vol. 13(10), pages 1-22, May.
    10. Vicktor Samuel Samosir & Didik J. Rachbini & Endi Rekarti, 2021. "The effect of promotion, quality of service and security on customer retention mediated by customer satisfaction on OVO application," Technium Social Sciences Journal, Technium Science, vol. 21(1), pages 620-634, July.
    11. Wang, Zhengpei & Yang, Xue, 2019. "Understanding backers’ funding intention in reward crowdfunding: An elaboration likelihood perspective," Technology in Society, Elsevier, vol. 58(C).
    12. Zamira Ataniyazova & Barry A. Friedman & Prabha Kiran, 2022. "New corporate social responsibility brand evaluation in a developing country: Uzbekistan," International Journal of Corporate Social Responsibility, Springer, vol. 7(1), pages 1-15, December.

    More about this item

    Keywords

    Store brands; Perceived quality; Purchase intention; Confidence; Price; 0;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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