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How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products

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Author Info
Sumitro Banerjee ()
Miklos Sarvary ()
Abstract

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File URL: http://hdl.handle.net/10.1007/s11129-009-9071-2
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Publisher Info
Article provided by Springer in its journal QME.

Volume (Year): 7 (2009)
Issue (Month): 4 (December)
Pages: 445-481
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Handle: RePEc:kap:qmktec:v:7:y:2009:i:4:p:445-481

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Web page: http://www.springerlink.com/link.asp?id=111240

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Related research
Keywords: R&; D competition; Patents; New product research; Speed-to-market; Consumer learning; Expectations; Diffusion of innovation; M30; M31; C72;

References listed on IDEAS
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  1. Mark A. Lemley & Carl Shapiro, 2005. "Probabilistic Patents," Journal of Economic Perspectives, American Economic Association, vol. 19(2), pages 75-98, Spring. [Downloadable!] (restricted)
  2. Balcer, Yves & Lippman, Steven A., 1984. "Technological expectations and adoption of improved technology," Journal of Economic Theory, Elsevier, vol. 34(2), pages 292-318, December. [Downloadable!] (restricted)
  3. Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 11(4), pages 849-67, March.
  4. Gilbert, Richard J & Newbery, David M G, 1982. "Preemptive Patenting and the Persistence of Monopoly," American Economic Review, American Economic Association, vol. 72(3), pages 514-26, June. [Downloadable!] (restricted)
  5. Jacobson, Robert & Obermiller, Carl, 1990. " The Formation of Expected Future Price: A Reference Price for Forward-Looking Consumers," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 16(4), pages 420-32, March.
  6. Johnson, Michael D & Anderson, Eugene W & Fornell, Claes, 1995. " Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 21(4), pages 695-707, March.
  7. Gilbert, Richard J & Newberry, David M G, 1984. "Uncertain Innovation and the Persistence of Monopoly: Comment," American Economic Review, American Economic Association, vol. 74(1), pages 238-42, March. [Downloadable!] (restricted)
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This page was last updated on 2009-12-15.

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