The diffusion of a new service: Combining service consideration and brand choice
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Bibliographic InfoArticle provided by Springer in its journal QME.
Volume (Year): 8 (2010)
Issue (Month): 1 (March)
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Web page: http://www.springerlink.com/link.asp?id=111240
Diffusions; Brand choice; Bayesian analysis; C5; M3; D9; L8; O3;
Find related papers by JEL classification:
- C5 - Mathematical and Quantitative Methods - - Econometric Modeling
- M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
- D9 - Microeconomics - - Intertemporal Choice
- L8 - Industrial Organization - - Industry Studies: Services
- O3 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights
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