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Innovation diffusion uncertainty, advertising and pricing policies

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  • Kamrad, Bardia
  • Lele, Shreevardhan S.
  • Siddique, Akhtar
  • Thomas, Robert J.

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  • Kamrad, Bardia & Lele, Shreevardhan S. & Siddique, Akhtar & Thomas, Robert J., 2005. "Innovation diffusion uncertainty, advertising and pricing policies," European Journal of Operational Research, Elsevier, vol. 164(3), pages 829-850, August.
    • Handle: RePEc:eee:ejores:v:164:y:2005:i:3:p:829-850
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    References listed on IDEAS

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    5. Robert C. Merton, 2005. "Theory of rational option pricing," World Scientific Book Chapters, in: Sudipto Bhattacharya & George M Constantinides (ed.), Theory Of Valuation, chapter 8, pages 229-288, World Scientific Publishing Co. Pte. Ltd..
    6. Dixit, Avinash K., 1990. "Optimization in Economic Theory," OUP Catalogue, Oxford University Press, edition 2, number 9780198772101.
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    8. Shlomo Kalish, 1983. "Monopolist Pricing with Dynamic Demand and Production Cost," Marketing Science, INFORMS, vol. 2(2), pages 135-159.
    9. Dipak Jain & Vijay Mahajan & Eitan Muller, 1991. "Innovation Diffusion in the Presence of Supply Restrictions," Marketing Science, INFORMS, vol. 10(1), pages 83-90.
    10. Muller, Eitan, 1983. "Trial/awareness advertising decisions : A control problem with phase diagrams with non-stationary boundaries," Journal of Economic Dynamics and Control, Elsevier, vol. 6(1), pages 333-350, September.
    11. Joe A. Dodson, Jr. & Eitan Muller, 1978. "Models of New Product Diffusion Through Advertising and Word-of-Mouth," Management Science, INFORMS, vol. 24(15), pages 1568-1578, November.
    12. Vijay Mahajan & Eitan Muller & Roger A. Kerin, 1984. "Introduction Strategy for New Products with Positive and Negative Word-of-Mouth," Management Science, INFORMS, vol. 30(12), pages 1389-1404, December.
    13. Harsharanjeet S. Jagpal & Ivan E. Brick, 1982. "The Marketing Mix Decision Under Uncertainty," Marketing Science, INFORMS, vol. 1(1), pages 79-92.
    14. Gustav Feichtinger & Richard F. Hartl & Suresh P. Sethi, 1994. "Dynamic Optimal Control Models in Advertising: Recent Developments," Management Science, INFORMS, vol. 40(2), pages 195-226, February.
    15. Kalyan Raman & Rabikar Chatterjee, 1995. "Optimal Monopolist Pricing Under Demand Uncertainty in Dynamic Markets," Management Science, INFORMS, vol. 41(1), pages 144-162, January.
    16. Tapiero, Charles S., 1983. "Stochastic diffusion models with advertising and word-of-mouth effects," European Journal of Operational Research, Elsevier, vol. 12(4), pages 348-356, April.
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    Cited by:

    1. Rubel, Olivier, 2013. "Stochastic competitive entries and dynamic pricing," European Journal of Operational Research, Elsevier, vol. 231(2), pages 381-392.
    2. Amini, Mehdi & Wakolbinger, Tina & Racer, Michael & Nejad, Mohammad G., 2012. "Alternative supply chain production–sales policies for new product diffusion: An agent-based modeling and simulation approach," European Journal of Operational Research, Elsevier, vol. 216(2), pages 301-311.
    3. den Boer, Arnoud V., 2015. "Tracking the market: Dynamic pricing and learning in a changing environment," European Journal of Operational Research, Elsevier, vol. 247(3), pages 914-927.
    4. Leonardo Kanashiro Felizardo & Elia Matsumoto & Emilio Del-Moral-Hernandez, 2022. "Solving the optimal stopping problem with reinforcement learning: an application in financial option exercise," Papers 2208.00765, arXiv.org.
    5. Yan, Hong-Sen & Ma, Kai-Ping, 2011. "Competitive diffusion process of repurchased products in knowledgeable manufacturing," European Journal of Operational Research, Elsevier, vol. 208(3), pages 243-252, February.
    6. Rezapour, Shabnam & Allen, Janet K. & Mistree, Farrokh, 2016. "Reliable flow in forward and after-sales supply chains considering propagated uncertainty," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 93(C), pages 409-436.
    7. Du, Rong & Hu, Qiying & Ai, Shizhong, 2007. "Stochastic optimal budget decision for advertising considering uncertain sales responses," European Journal of Operational Research, Elsevier, vol. 183(3), pages 1042-1054, December.
    8. Zhang, Mingyang & Zhang, Juliang & Cheng, T.C.E. & Hua, Guowei, 2018. "Why and how do branders sell new products on flash sale platforms?," European Journal of Operational Research, Elsevier, vol. 270(1), pages 337-351.
    9. Trigeorgis, Lenos & Tsekrekos, Andrianos E., 2018. "Real Options in Operations Research: A Review," European Journal of Operational Research, Elsevier, vol. 270(1), pages 1-24.
    10. Benito Chen-Charpentier & Gilberto González-Parra & Abraham J. Arenas, 2016. "Fractional Order Financial Models for Awareness and Trial Advertising Decisions," Computational Economics, Springer;Society for Computational Economics, vol. 48(4), pages 555-568, December.
    11. Rezapour, Shabnam & Allen, Janet K. & Mistree, Farrokh, 2016. "Reliable product-service supply chains for repairable products," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 95(C), pages 299-321.
    12. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.

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