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Marketing Communication Strategies Focused on High School Graduates. Case Study: The Faculty of Marketing of the Academy of Economic Studies from Bucharest

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Author Info
Carmen Balan () (School of Marketing, Academy of Economic Studies)

Additional information is available for the following registered author(s):

Abstract

The major goal of the paper consists in designing new communication strategies for the School of Marketing of the Academy of Economic Studies from Bucharest, Romania. This strategic approach is focused on the communication strategies with the high school graduates who are the future candidates to the status of university student. The paper emphasizes the relationship between the university and the future high school graduates due to the fact that a real bond between these parties does not exist before the moment when the candidates enroll for the admission examination for the first year. In addition, another significant reason is the fact that high schools and their students represent important stakeholders from the perspective of a higher education institution.

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File URL: http://www.edumark.ase.ro/RePEc/pdf/cb5.pdf
File Format: application/pdf
File Function: Latest version, 2007
Download Restriction: no

Publisher Info
Paper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1010.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 9 pages
Date of creation: Nov 2006
Date of revision: May 2007
Publication status: Published in the "Marketing si dezvoltare. 1971-2006: 35 de ani de marketing in Romania" Conference, November 2006.
Handle: RePEc:ase:wpaper:1010

Note: Full text available only in Romanian.
Contact details of provider:
Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: marketing; communication strategies; survey; higher education;

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other

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This page was last updated on 2009-11-25.

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