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Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz

Author

Listed:
  • H. Murat MUTLU
  • Abdüllatif ÇEVİKER
  • Zeynep ÇİRKİN

Abstract

Foreign trade volume between Turkey and Syria, which had been 900 million US Dollars in 2003 and almost equal regarding these two country’s contribution, doubled and reached 1.800 million US dollars while Turkey’s share increased by 80 % in 2009. This study, considering registered rapid growth in trade volume, aims to determine level of consumers’ ethnocentric tendency and to investigate impacts of country image, animosity, consumers’ product evaluation and attitude as well as ethnocentric tendency on contiguous country’s product purchase. The hypothesis, developed in the conceptual section of the paper, is tested using data collected from questionnaire and the results reveal significant relations between variables. Theoretical and managerial implications of the study findings are discussed.

Suggested Citation

  • H. Murat MUTLU & Abdüllatif ÇEVİKER & Zeynep ÇİRKİN, 2011. "Tüketici Etnosentrizmi ve Yabancı Ürün Satın Alma Niyeti: Türkiye ve Suriye Üzerine Karşılaştırmalı Analiz," Sosyoekonomi Journal, Sosyoekonomi Society, issue 14(14).
    • Handle: RePEc:sos:sosjrn:110103
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    Keywords

    Intention of purchase; Consumer Ethnocentrism; Country Image; Consumer Animosity; Consumers’ Product Evaluation and Attitude; International Marketing.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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