Advanced Search
MyIDEAS: Login to save this paper or follow this series

The State of the Art in Strategic Communication

Contents:

Author Info

  • Alberto Pérez, Rafael

    ()
    (Universidad Complutense de Madrid)

Registered author(s):

    Abstract

    Everything indicates that the problem of outlining the state of strategic communication is not to realize the state of the question regarding where we are, but to realize the question whose status is attempting to clarify the actual phenomenon being discussed. Building on this concern, the author embarks on a journey through four related knowledge areas, including studies of strategy and communication or, more specifically, about “strategic communication”, as well as those studies on strategy and communication made from life sciences. The author concludes that there are two features that characterize the present time: (1) the strong movements of the communication and the strategy toward the new scientific paradigms, and (2) the trend to the incarnation of both phenomena in human beings (relational) and in collective subjects (organizational). The author suggests a new jump into the study of strategic communication as a biological phenomenon and not just from a social, political or economic basis. The driven idea is that, by integrating strategic communication into real life, it will facilitate the long-awaited unification of this field of study.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.cieo.pt/discussionpapers/10/article4.pdf
    File Function: Full text
    Download Restriction: no

    Bibliographic Info

    Paper provided by CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve in its series Spatial and Organizational Dynamics Discussion Papers with number 2012-8.

    as in new window
    Length: 50 pages
    Date of creation: 30 Mar 2012
    Date of revision:
    Handle: RePEc:ris:cieodp:2012_008

    Contact details of provider:
    Postal: University of Algarve, Faculty of Economics, Campus de Gambelas, 8005-139 Faro, Portugal, email of President of the Centre: mtvaz@ualg.pt
    Phone: +351 289 244 406
    Fax: 351-289-818303
    Email:
    Web page: http://www.cieo.pt/
    More information through EDIRC

    Related research

    Keywords: Field of Study Unification; Strategy; Communication; Communication of Strategies; Strategic Communication; Integration; Organization; Life Sciences.;

    Find related papers by JEL classification:

    This paper has been announced in the following NEP Reports:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ris:cieodp:2012_008. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Silvia Fernandes).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.