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Priorities for the Italian Cultural Firms

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Author Info
BESANA, ANGELA
Abstract

Strategy and management are becoming priorities for the survival and growth of Italian Cultural Firms. After a decade of advantageous legislation – from several acts regarding cultural foundations to fiscal acts concerning tax incentives for private sponsors – Italian Cultural Firm are curious of Fundraising Techniques. Also through the analysis of some highlighted case histories, it will be explained of fundraising techniques for the Cultural Industry and of performances of the Italian Cultural Sector in raising private funds. Price marketing will be analyzed next to fundraising as strategies that both nourish assets and resources of the firm. Case histories will be suitable, both for visual and performing arts, in order to give evidence of what is happening on the Italian Stage.

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File URL: http://mpra.ub.uni-muenchen.de/9755/
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Publisher Info
Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 9755.

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Date of creation: 27 Jul 2008
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Handle: RePEc:pra:mprapa:9755

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Related research
Keywords: strategy; management; marketing; fundraising; culture;

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
M20 - Business Administration and Business Economics; Marketing; Accounting - - Business Economics - - - General
G30 - Financial Economics - - Corporate Finance and Governance - - - General
M10 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - General

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This page was last updated on 2009-11-30.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.