Valerica Olteanu () (School of Marketing, Academy of Economic Studies)
Abstract
Numeroase lucrari de specialitate includ in cadrul formelor de organizare a activitatii de marketing organizarea orientata spre piata, careia ii corespunde o structura organizatorica adecvata. In cele mai multe cazuri formele organizatorice prezentate au ca element central un criteriu de structurare interna a compartimentelor de marketing care asigura o orientare eficienta spre piata a intreprinderii. Intre acestea sunt mentionate: diferite categorii de piata, diferite criterii geografice, pe baza carora sunt constituite compartimente care au la baza zone geografice, naturale sau internationale bine definite, segmente sau categorii de clienti, etc.
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Find related papers by JEL classification: M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General