Advanced Search
MyIDEAS: Login

Modelling Of Marketing Strategies For The Single Markets Vs Marketing Strategy For The Global Market:Case Study Mobiexplore

Contents:

Author Info

  • NEVEN SERIC

    (Faculty of Economics University of Split, Croatia)

  • MALJIC VINKO

    (Faculty of Economics University of Split, Croatia)

  • MATE PERISIC

    (Faculty of Economics University of Split, Croatia)

Registered author(s):

    Abstract

    A successful treating of a single, national, market through new challenges of marketing management is notably different than treating of the global market. The paper provides the case study of Gideon Multimedia, IT firm from Croatia. The company’s main product is mobiExplore, touristic guide platform for mobile phones. The application could be adapted to different marketplaces - global and national, for different countries. Because of different dynamic of the growth of national mobile markets even the global marketing strategy for the mobiExplore applications needs to be adapted to each national case. Establishing of the national strategy needs to be adapted through market research of the local market. The paper argues that customized for UK market mobiExplore solutions has proved correct and intdicate on advantages of the company’s marketing strategies for singl market

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://academicpublishingplatforms.com/downloads/pdfs/pieb/volume4/201103201007_17_V4_CROATIA_PIEB_Neven_Seric_et_al_d.pdf
    Download Restriction: no
    File URL: http://academicpublishingplatforms.com/article.php?journal=PIEB&number=4&article=108
    Download Restriction: no

    Bibliographic Info

    Article provided by Prague Development Center in its journal Perspectives of Innovation in Economics and Business (PIEB).

    Volume (Year): 4 (2010)
    Issue (Month): 1 (February)
    Pages: 63-65

    as in new window
    Handle: RePEc:pdc:jrpieb:v:4:y:2010:i:1:p:63-65

    Contact details of provider:
    Web page: http://academicpublishingplatforms.com/journal.php?journal=PIEB
    More information through EDIRC

    Related research

    Keywords: Marketing; strategies; product; tourism; mobiExplore.;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:pdc:jrpieb:v:4:y:2010:i:1:p:63-65

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Jaroslav Holecek).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.