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Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective

Author

Listed:
  • Volkan YENİARAS

    (Kadir Has Üniversitesi)

  • Halil KIYMAZ

    (Crummer Gradure School of Business, Rollins & Kadir Has University)

Abstract

The purpose of this paper is to offer a theoretical framework that connects psychology and consumer behaviour by revisiting life expectancy. By treating subjective life expectancy as a variable that mediates the materialism-saving association, the aim is to discover the individual differences at a cross-national level. Data cover 14 OECD countries and are derived from the sixth wave of the World Values Survey. The results suggest that the materialism-savings association as well as materialism-life satisfaction relationship are affected by the subjective life expectancy variable introduced to the literature in this article.

Suggested Citation

  • Volkan YENİARAS & Halil KIYMAZ, 2015. "Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 30(352), pages 09-30.
    • Handle: RePEc:iif:iifjrn:v:30:y:2015:i:352:p:09-30
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    More about this item

    Keywords

    Materialism; Savings; Subjective Life Expectancy; Marketing Research;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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