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When Tom Cruise said: ?You complete me!?

Author

Listed:
  • Pragyan Rath

    (Indian Institute of management Calcutta)

Abstract

The researcher collates a set of proposal lines from mainstream Hollywood movies, and through the symbolic lens, attempts to understand the profit that such artistic endeavors contribute, through the political unconscious of the consumer, to the furtherance of the economic system they are a product of. The correlation of Modern Art, Branding, Maslow?s Hierarchy and Feminism with the popular proposals reveals the strategic positioning of self-actualization as a valid economic capital. Eventually the researcher contends that self-actualization is nothing but sublime self-esteem. In the process she also derives a new communication technique that is a powerful tool for persuasive communication.

Suggested Citation

  • Pragyan Rath, 2016. "When Tom Cruise said: ?You complete me!?," Proceedings of International Academic Conferences 3505746, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:3505746
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    File URL: https://iises.net/proceedings/22nd-international-academic-conference-lisbon/table-of-content/detail?cid=35&iid=046&rid=5746
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    More about this item

    Keywords

    Proposals; Modern Art; Maslow?s hierarchy; Branding; Feminism; Symbolic Technique;
    All these keywords.

    JEL classification:

    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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