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The effect of product variety on purchase probability

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  • Mark Heitmann
  • Andreas Herrmann

    ()

  • Christian Kaiser
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    Abstract

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    File URL: http://hdl.handle.net/10.1007/s11846-007-0006-6
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    Bibliographic Info

    Article provided by Springer in its journal Review of Managerial Science.

    Volume (Year): 1 (2007)
    Issue (Month): 2 (August)
    Pages: 111-131

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    Handle: RePEc:spr:rvmgts:v:1:y:2007:i:2:p:111-131

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    Web page: http://www.springer.com/business/journal/11846

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    Web: http://link.springer.de/orders.htm

    Related research

    Keywords: Product variety; Mediator analysis; Regret; Evaluation costs; Product utility; M30; M31;

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    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Loomes, Graham & Sugden, Robert, 1982. "Regret Theory: An Alternative Theory of Rational Choice under Uncertainty," Economic Journal, Royal Economic Society, vol. 92(368), pages 805-24, December.
    2. Kahn, Barbara E & Wansink, Brian, 2004. " The Influence of Assortment Structure on Perceived Variety and Consumption Quantities," Journal of Consumer Research, University of Chicago Press, vol. 30(4), pages 519-33, March.
    3. Baron, Jonathan & Ritov, Ilana, 1994. "Reference Points and Omission Bias," Organizational Behavior and Human Decision Processes, Elsevier, vol. 59(3), pages 475-498, September.
    4. Greenleaf, Eric A & Lehmann, Donald R, 1995. " Reasons for Substantial Delay in Consumer Decision Making," Journal of Consumer Research, University of Chicago Press, vol. 22(2), pages 186-99, September.
    5. Alexander Chernev, 2006. "Decision Focus and Consumer Choice among Assortments," Journal of Consumer Research, University of Chicago Press, vol. 33(1), pages 50-59, 06.
    6. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. " Constructive Consumer Choice Processes," Journal of Consumer Research, University of Chicago Press, vol. 25(3), pages 187-217, December.
    7. Malhotra, Naresh K, 1982. " Information Load and Consumer Decision Making," Journal of Consumer Research, University of Chicago Press, vol. 8(4), pages 419-30, March.
    8. Johnson, Eric J & Meyer, Robert J, 1984. " Compensatory Choice Models of Noncompensatory Processes: The Effect of Varying Context," Journal of Consumer Research, University of Chicago Press, vol. 11(1), pages 528-41, June.
    9. George J. Stigler, 1961. "The Economics of Information," Journal of Political Economy, University of Chicago Press, vol. 69, pages 213.
    10. Shugan, Steven M, 1980. " The Cost of Thinking," Journal of Consumer Research, University of Chicago Press, vol. 7(2), pages 99-111, Se.
    11. John T. Gourville & Dilip Soman, 2005. "Overchoice and Assortment Type: When and Why Variety Backfires," Marketing Science, INFORMS, vol. 24(3), pages 382-395, July.
    12. Ratner, Rebecca K & Kahn, Barbara E & Kahneman, Daniel, 1999. " Choosing Less-Preferred Experiences for the Sake of Variety," Journal of Consumer Research, University of Chicago Press, vol. 26(1), pages 1-15, June.
    13. Zeelenberg, M. & Dijk, W.W. van & Manstead, A.S.R., 1998. "Reconsidering the relation between regret and responsibility," Open Access publications from Tilburg University urn:nbn:nl:ui:12-76941, Tilburg University.
    14. Glazer, Rashi & Kahn, Barbara E & Moore, William L, 1991. " The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect," Journal of Consumer Research, University of Chicago Press, vol. 18(1), pages 119-27, June.
    15. Tsiros, Michael & Mittal, Vikas, 2000. " Regret: A Model of Its Antecedents and Consequences in Consumer Decision Making," Journal of Consumer Research, University of Chicago Press, vol. 26(4), pages 401-17, March.
    16. Zeelenberg, M. & Dijk, W.W. van & Manstead, J., 1998. "Reconsidering the relation between regret and responsibility," Discussion Paper 1998-36, Tilburg University, Center for Economic Research.
    17. Kahn, Barbara & Moore, William L & Glazer, Rashi, 1987. " Experiments in Constrained Choice," Journal of Consumer Research, University of Chicago Press, vol. 14(1), pages 96-113, June.
    18. Zeelenberg, Marcel & Beattie, Jane & van der Pligt, Joop & de Vries, Nanne K., 1996. "Consequences of Regret Aversion: Effects of Expected Feedback on Risky Decision Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 65(2), pages 148-158, February.
    19. Dhar, Ravi, 1997. " Consumer Preference for a No-Choice Option," Journal of Consumer Research, University of Chicago Press, vol. 24(2), pages 215-31, September.
    20. Zeelenberg, Marcel & van Dijk, Wilco W. & Manstead, Antony S. R., 1998. "Reconsidering the Relation between Regret and Responsibility," Organizational Behavior and Human Decision Processes, Elsevier, vol. 74(3), pages 254-272, June.
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