L'orientation vers le marche (OVM) est un paradigme de la gestion et du marketing qui a fait jusqu'a maintenant l'objet d'un nombre limite de travaux empiriques. L'objectif de cette étude est de determiner dans quelle mesure l'OVM est adoptee dans le secteur de la gestion privee et dans des institutions bancaires etablies dans l'arc lematique.
Download Info
To our knowledge, this item is not available for
download. To find whether it is available, there are three
options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page
whether it is in fact available.
3. Perform a search for a similarly titled item that would be
available.
Publisher Info
Paper provided by Ecole des Hautes Etudes Commerciales, Universite de Geneve- in its series Papers with number
2001.12.
Length: 9 pages Date of creation: 2001 Date of revision: Handle: RePEc:fth:ehecge:2001.12
Contact details of provider: Postal: Suisse; Ecole des Hautes Etudes Commerciales, Universite de Geneve, faculte des SES. 102 Bb. Carl-Vogt CH - 1211 Geneve 4, Suisse Web page: http://www.hec.unige.ch/ More information through EDIRC
For technical questions regarding this item, or to correct its listing, contact: (Thomas Krichel).
Find related papers by JEL classification: M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Mortgages G20 - Financial Economics - - Financial Institutions and Services - - - General