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Editorial: Planificare strategica orientata spre piata in domeniul serviciilor de educatie

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Author Info
Olteanu Valerica () (School of Marketing, Academy of Economic Studies)
Abstract

Invatamantul romanesc, asemenea intregii economii, se confrunta din ce in ce mai mult cu cerintele economiei de piata, fiind afectat de concurenta, de procesul integrarii europene si mai ales de necesitatea satisfacerii nevoilor studentilor in aceste noi conditii. Din acest motiv, institutiile de invatamant superior sunt nevoite sa-si modifice intregul comportament, parcurgand un proces de restructurare dificil, uneori contradictoriu.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/2/1.pdf
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Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 2 (April)
Pages: 1-2
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:2:p:1-2

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Web page: http://www.edumark.ase.ro

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Related research
Keywords: marketing education European Union education management educatie marketing Uniunea Europeana integrare management educational

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
A2 - General Economics and Teaching - - Economics Education and Teaching of Economics

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This page was last updated on 2008-7-9.

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