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Editorial: Planificare strategica orientata spre piata in domeniul serviciilor de educatie

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Author Info

  • Olteanu Valerica

    () (School of Marketing, Academy of Economic Studies)

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    Abstract

    Invatamantul romanesc, asemenea intregii economii, se confrunta din ce in ce mai mult cu cerintele economiei de piata, fiind afectat de concurenta, de procesul integrarii europene si mai ales de necesitatea satisfacerii nevoilor studentilor in aceste noi conditii. Din acest motiv, institutiile de invatamant superior sunt nevoite sa-si modifice intregul comportament, parcurgand un proces de restructurare dificil, uneori contradictoriu.

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    File URL: http://www.edumark.ase.ro/RePEc/rmko/2/1.pdf
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    Bibliographic Info

    Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

    Volume (Year): 1 (2007)
    Issue (Month): 2 (April)
    Pages: 1-2

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    Handle: RePEc:ase:journl:v:1:y:2007:i:2:p:1-2

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    Web page: http://www.edumark.ase.ro

    Related research

    Keywords: marketing education; European Union; education management; educatie marketing; Uniunea Europeana; integrare; management educational;

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