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Market orientation – a pertinent solution in reevaluating traditional marketing

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Author Info

  • Luminita Zait
  • Laura Timiras
  • Bogdan Nichifor

Abstract

This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.

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File URL: http://sceco.ub.ro/DATABASE/repec/pdf/2010/20101586.pdf
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Bibliographic Info

Article provided by "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences in its journal Studies and Scientific Researches. Economics Edition.

Volume (Year): (2010)
Issue (Month): 15 ()
Pages:

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Handle: RePEc:bac:fsecub:10-15-86

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Related research

Keywords: Marketing; market orientation; evaluating methods;

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  1. Cravens, David W. & Shipp, Shannon H., 1991. "Market-driven strategies for competitive advantage," Business Horizons, Elsevier, vol. 34(1), pages 53-61.
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