Market orientation – a pertinent solution in reevaluating traditional marketing
AbstractThis article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.
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Bibliographic InfoArticle provided by "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences in its journal Studies and Scientific Researches. Economics Edition.
Volume (Year): (2010)
Issue (Month): 15 ()
Marketing; market orientation; evaluating methods;
Find related papers by JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
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- Cravens, David W. & Shipp, Shannon H., 1991. "Market-driven strategies for competitive advantage," Business Horizons, Elsevier, vol. 34(1), pages 53-61.
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