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The Antecedents and Consequences of Market Orientation in Australia

Author

Listed:
  • Sue Pulendran

    (Melbourne Business School, 200 Leicester Street, Carlton, VIC 3053. Email: r.speed@mbs.unimelb.edu.au)

  • Richard Speed

    (Melbourne Business School, 200 Leicester Street, Carlton, VIC 3053. Email: r.speed@mbs.unimelb.edu.au)

  • Robert E. Widing II

    (Department of Marketing, University of Melbourne, Parkville, VIC 3052.)

Abstract

The subject of market orientation has been of interest to both researchers and practitioners for several years. The work of Jaworski and Kohli (1993) inspired a substantial body of literature that empirically examined the antecedents and consequences of a market orientation. This article contributes to that body of literature by investigating the antecedents and consequences of market orientation in Australia. The results successfully replicate the Jaworski and Kohli findings, within an Australian environment. Results illustrate that understanding the culture, activities and processes associated with market†oriented activity have significant implications for organisations in Australia.

Suggested Citation

  • Sue Pulendran & Richard Speed & Robert E. Widing II, 2000. "The Antecedents and Consequences of Market Orientation in Australia," Australian Journal of Management, Australian School of Business, vol. 25(2), pages 119-143, September.
    • Handle: RePEc:sae:ausman:v:25:y:2000:i:2:p:119-143
    DOI: 10.1177/031289620002500202
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    References listed on IDEAS

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    1. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    2. Caruana, Albert & Pitt, Leyland & Berthon, Pierre, 1999. "Excellence-Market Orientation Link: Some Consequences for Service Firms," Journal of Business Research, Elsevier, vol. 44(1), pages 5-15, January.
    3. Webster, Frederick Jr., 1988. "The rediscovery of the marketing concept," Business Horizons, Elsevier, vol. 31(3), pages 29-39.
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    Cited by:

    1. Zhu, Fengxia & Wei, Zelong & Bao, Yongchuan & Zou, Shaoming, 2019. "Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    2. Omar Merlo & Seigyoung Auh, 2009. "The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance," Marketing Letters, Springer, vol. 20(3), pages 295-311, September.
    3. Izaskun AGIRRE & Pedro REINARES & Amaia AGIRRE, 2014. "Antecedents To Market Orientation In The Worker Cooperative Organization: The Mondragon Group," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 85(3), pages 387-408, September.
    4. Qu, Riliang & Zhang, Zelin, 2015. "Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsiveness," Journal of Business Research, Elsevier, vol. 68(5), pages 919-924.
    5. Solomon A. Keelson, 2014. "The Moderating Role Of Organizational Capabilities And Internal Marketing In Market Orientation And Business Success," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(1), pages 1-117.
    6. Robert A.W. Kok & Paul H. Driessen, 2011. "Antecedents of market orientation in semi-public service organizations: a study of Dutch housing associations," The Service Industries Journal, Taylor & Francis Journals, vol. 32(12), pages 1901-1921, February.
    7. Rong, Baiding & Wilkinson, Ian F., 2011. "What do managers’ survey responses mean and what affects them? The case of market orientation and firm performance," Australasian marketing journal, Elsevier, vol. 19(3), pages 137-147.
    8. Norzalita A. Aziz & Nor Asiah Omar, 2013. "Exploring the effect of Internet marketing orientation, Learning Orientation and Market Orientation on innovativeness and performance: SME (exporters) perspectives," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 14(sup1), pages 257-278, June.

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