IDEAS home Printed from https://ideas.repec.org/p/guc/wpaper/11.html
   My bibliography  Save this paper

The Importance of Character Education for Tweens as Consumers

Author

Listed:
  • Noha El-Bassiouny

    (Faculty of Management Technology, The German University in Cairo)

  • Ahmed Taher

    (American University in Cairo)

  • Ehab M. Abou Aish

    (Faculty of Management Technology, The German University in Cairo)

Abstract

Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands. Advocates against excessive consumerism and materialism polluting innocent childhood, specifically tweens, call for values implantation through character education in the school to breed more educated consumers. The effect of implanting character building programs in schools on the consumer behavior of the exposed children in the marketplace, however, has never been tested before. This research endeavor is, in essence, an overlap between consumer behavior and educational psychology, investigating the link between personality and behavior in the market. It falls under both positivist and interpretive consumer research, specifically the consumer socialization of children. The aim of this work is to develop a conceptual model linking character education to purchasing lifestyles and consumption patterns of the exposed children as consumers. Following, prospects for future research are highlighted.

Suggested Citation

  • Noha El-Bassiouny & Ahmed Taher & Ehab M. Abou Aish, 2008. "The Importance of Character Education for Tweens as Consumers," Working Papers 11, The German University in Cairo, Faculty of Management Technology.
  • Handle: RePEc:guc:wpaper:11
    as

    Download full text from publisher

    File URL: http://mgt.guc.edu.eg/wpapers/011bassiouny_taher_aish2008.pdf
    File Function: First version, 2008
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Beatty, Sharon E & Talpade, Salil, 1994. "Adolescent Influence in Family Decision Making: A Replication with Extension," Journal of Consumer Research, Oxford University Press, vol. 21(2), pages 332-341, September.
    2. Palan, Kay M & Wilkes, Robert E, 1997. "Adolescent-Parent Interaction in Family Decision Making," Journal of Consumer Research, Oxford University Press, vol. 24(2), pages 159-169, September.
    3. Belch, George E. & Belch, Michael A. & Ceresino, Gayle, 1985. "Parental and teenage child influences in family decision making," Journal of Business Research, Elsevier, vol. 13(2), pages 163-176, April.
    4. Flurry, L. A. & Burns, Alvin C., 2005. "Children's influence in purchase decisions: a social power theory approach," Journal of Business Research, Elsevier, vol. 58(5), pages 593-601, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Page, Bill & Sharp, Anne & Lockshin, Larry & Sorensen, Herb, 2019. "Using the Eyberg Child Behaviour Inventory to investigate Pester Power," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 265-271.
    2. Akhter Ali & N. Ravichandran & D.K. Batra, 2013. "Children’s Choice of Influence Strategies in Family Purchase Decisions and the Impact of Demographics," Vision, , vol. 17(1), pages 27-40, March.
    3. Singh, Pallavi & Sahadev, Sunil & Oates, Caroline J. & Alevizou, Panayiota, 2020. "Pro-environmental behavior in families: A reverse socialization perspective," Journal of Business Research, Elsevier, vol. 115(C), pages 110-121.
    4. Dharminder Kumar Batra & Akhter Ali, 2015. "Parent’s Opinion of Children’s Influence in Purchase Decisions: A Comparative Analysis between Rural and Urban Delhi," Global Business Review, International Management Institute, vol. 16(6), pages 1100-1111, December.
    5. Manish Mittal, 2011. "Television Viewing and Perception of Parental Concern among Urban Indian Children," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 36(1), pages 45-59, February.
    6. Labrecque, JoAnne & Ricard, Line, 2001. "Children's influence on family decision-making: a restaurant study," Journal of Business Research, Elsevier, vol. 54(2), pages 173-176, November.
    7. Lien, Nguyen Huong & Westberg, Kate & Stavros, Constantino & Robinson, Linda J., 2018. "Family decision-making in an emerging market: Tensions with tradition," Journal of Business Research, Elsevier, vol. 86(C), pages 479-489.
    8. Stephen Ntuara Kiriinya, 2014. "Determinants of Children's Influence on Family Purchase Decisions in Kenya," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(7), pages 325-339, July.
    9. Chetna Arora & Saloni Pawan Diwan, 2022. "Children influence on family purchase decisions across product categories," SN Business & Economics, Springer, vol. 2(7), pages 1-21, July.
    10. Wang, Sijun & Holloway, Betsy B. & Beatty, Sharon E. & Hill, William W., 2007. "Adolescent influence in family purchase decisions: An update and cross-national extension," Journal of Business Research, Elsevier, vol. 60(11), pages 1117-1124, November.
    11. Yossi Gavish, 2013. "Family Consumption Decisions: Literature Review and Extension —The Psycho-Social Case of Single-Mother Families and Their Early Adolescent Daughters," International Journal of Psychological Studies, Canadian Center of Science and Education, vol. 5(4), pages 1-26, December.
    12. Kozak, Metin, 2010. "Holiday taking decisions – The role of spouses," Tourism Management, Elsevier, vol. 31(4), pages 489-494.
    13. Vytautas Dikcius & Anahit Armenakyan & Sigitas Urbonavicius & Gintare Jonyniene & Justina Gineikiene, 2014. "The Influence Of Children On Family Purchasing In Lithuania And Azerbaijan," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 5(2).
    14. Kirchler, Erich & Hoelzl, Erik & Kamleitner, Bernadette, 2008. "Spending and credit use in the private household," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(2), pages 519-532, April.
    15. Lindgren, Samantha, 2021. "Cookstove implementation and Education for Sustainable Development: A review of the field and proposed research agenda," Renewable and Sustainable Energy Reviews, Elsevier, vol. 146(C).
    16. White, Lesley & Johnson, Lester W., 2001. "Consensus regarding purchase influence in a professional service context: a dyadic study," Journal of Business Research, Elsevier, vol. 54(3), pages 199-207, December.
    17. Anna Scott & Caroline Oates & William Young, 2015. "A Conceptual Framework of the Adoption and Practice of Environmental Actions in Households," Sustainability, MDPI, vol. 7(5), pages 1-26, May.
    18. Bao, Yeqing & Fern, Edward F. & Sheng, Shibin, 2007. "Parental style and adolescent influence in family consumption decisions: An integrative approach," Journal of Business Research, Elsevier, vol. 60(7), pages 672-680, July.
    19. Belch, Michael A. & Krentler, Kathleen A. & Willis-Flurry, Laura A., 2005. "Teen internet mavens: influence in family decision making," Journal of Business Research, Elsevier, vol. 58(5), pages 569-575, May.
    20. Vakil Singh & Sanjeev Kumar, 2014. "Impact of Socio-economic Variables on Teenagers’ Influence in Family Buying Decisions," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 349-364, August.

    More about this item

    Keywords

    Educational psychology; character education; attitudes and lifestyles; opinion-leadership; humanitarianism; ethnocentrism; adolescents and middle schools;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:guc:wpaper:11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr.Dina Yousri (email available below). General contact details of provider: https://edirc.repec.org/data/fmguceg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.