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Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration

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Listed:
  • Michalak Szymon

    (Poznań University of Economics and Business, Institute of Marketing, Department of Product Marketing, Al. Niepodległości 10, 61-875Poznań)

  • Bartkowiak Paweł

    (Poznań University of Economics and Business, Institute of Management, Department of Strategic Management, Al. Niepodległości 10, 61-875Poznań)

Abstract

Research background: One of the main ways companies gain and maintain a competitive advantage in many markets is to introduce product innovations. The degree of their acceptance by consumers is determined by many factors, among which the level of consumer innovativeness is of great importance. The paper presents the results of a study on consumer innovativeness of the adult inhabitants of the Poznań agglomeration.

Suggested Citation

  • Michalak Szymon & Bartkowiak Paweł, 2021. "Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration," Folia Oeconomica Stetinensia, Sciendo, vol. 21(1), pages 31-47, June.
    • Handle: RePEc:vrs:foeste:v:21:y:2021:i:1:p:31-47:n:3
    DOI: 10.2478/foli-2021-0003
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    References listed on IDEAS

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    More about this item

    Keywords

    innovation; consumer innovativeness; product management; consumer behavior;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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