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Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature

Author

Listed:
  • Raluca Ecaterina Brandabur

    (The Bucharest University of Economic Studies)

  • Mihaela Moisa Danaila

    (Doctoral School of Tiraspol University - Kishinev subsidiary)

  • Crina Ramona Antip

    (Doctoral School of Tiraspol University - Kishinev subsidiary)

  • Monica Maria Mihaila

    (Doctoral School of Tiraspol University - Kishinev subsidiary)

Abstract

Designed as a case study, this paper explores the opportunity to use marketing research tools (eg., secondary data collection, experiment, descriptive research) in order to improve teaching methods even in less typical marketing areas, like Romanian language and literature. Three series of studies using marketing research methods applied to elementary school pupils, revealed many opportunities for Romanian language teachers in order to improve their professional skills and, more important, to increase young people interest in reading books.

Suggested Citation

  • Raluca Ecaterina Brandabur & Mihaela Moisa Danaila & Crina Ramona Antip & Monica Maria Mihaila, 2019. "Using Marketing Research Methods in Order to Improve Teaching -Case Study Romanian Literature," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 357-367, November.
    • Handle: RePEc:aes:jetimm:v:1:y:2019:i:1:p:357-367
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    More about this item

    Keywords

    marketing research; teaching Romanian language; case study; teacher performance.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • A2 - General Economics and Teaching - - Economic Education and Teaching of Economics

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