Methods For Testing Discriminant Validity
AbstractThe study presents three methods which can be used to assess discriminant validity for multi-item scales. Q-sorting is presented as a method that can be used in early stages of research, being more exploratory, while the chi-square difference test and the average variance extracted analysis are recommended for the confirmatory stages of research. The paper describes briefly the three methods and presents evidence from two surveys that aimed to develop a scale for measuring perceived risk in e-commerce.
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Bibliographic InfoArticle provided by University of Craiova, Faculty of Economics and Business Administration in its journal Management and Marketing Journal.
Volume (Year): IX (2011)
Issue (Month): 2 (November)
validity; discriminant validity; Q-sorting; confirmatory factorial analysis;
Find related papers by JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- M15 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - IT Management
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- �. Herrero Crespo & I. Rodr�guez del Bosque & M. M. Garc�a de los Salmones S�nchez, 2009. "The influence of perceived risk on Internet shopping behavior: a multidimensional perspective," Journal of Risk Research, Taylor & Francis Journals, vol. 12(2), pages 259-277, March.
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