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Effect of perceived environmental uncertainty on exporter-importer inter-organisational relationships and export performance improvement

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  • Matanda, Margaret Jekanyika
  • Freeman, Susan
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    Abstract

    Limited research exists on the effect of environmental uncertainty on inter-organisational relationships and export performance improvement in supply chains that transcend national boundaries, especially in developing markets such as sub-Saharan Africa. Despite the dominance of the economic perspective in export performance literature, increased attention over the last decade has turned to the Resource Base View (RBV) and the relational perspective. Highlighting this theoretical gap, we develop an approach that argues export market buyers gain advantage by leveraging internal resources and draw upon RBV and relational exchange theory. Data from 262 fresh-produce export suppliers in Zimbabwe was used to investigate the effect of perceived environmental uncertainty on inter-organisational relationships and supplier export performance. Results indicate that perceived environmental uncertainty dimensions have varied influence over inter-organisational relationships. Results support the relational theory's tenet that commitment to future exchanges is associated with export performance improvement, and driven by a reciprocal pattern of each partner's perception of the other's commitment, relationship-specific investments and dependence. These inter-organisational relationships are seen as complementary resources of the firm, which export market buyers can rely on through power to coerce developing export suppliers to cooperate in conditions of perceived market turbulence and high competitive intensity. Market turbulence emerged as a complex factor and is negatively linked to commitment and cooperation. Contrary to prior research, cooperation had a negative effect on export performance improvement.

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    Bibliographic Info

    Article provided by Elsevier in its journal International Business Review.

    Volume (Year): 18 (2009)
    Issue (Month): 1 (February)
    Pages: 89-107

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    Handle: RePEc:eee:iburev:v:18:y:2009:i:1:p:89-107

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    Related research

    Keywords: Developing countries Export performance Fresh produce Inter-organisational relationships Perceived environmental uncertainty;

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    Cited by:
    1. Jerzy Cieślik & Eugene Kaciak & Dianne Welsh, 2012. "The impact of geographic diversification on export performance of small and medium-sized enterprises (SMEs)," Journal of International Entrepreneurship, Springer, vol. 10(1), pages 70-93, March.
    2. Chi, Ting & Sun, Yao, 2013. "Development of firm export market oriented behavior: Evidence from an emerging economy," International Business Review, Elsevier, vol. 22(1), pages 339-350.
    3. Stoian, Maria-Cristina & Rialp, Alex & Rialp, Josep, 2011. "Export performance under the microscope: A glance through Spanish lenses," International Business Review, Elsevier, vol. 20(2), pages 117-135, April.
    4. Hahn, Rüdiger & Gold, Stefan, 2014. "Resources and governance in “base of the pyramid”-partnerships: Assessing collaborations between businesses and non-business actors," Journal of Business Research, Elsevier, vol. 67(7), pages 1321-1333.
    5. Poulis, Konstantinos & Poulis, Efthimios & Plakoyiannaki, Emmanuella, 2013. "The role of context in case study selection: An international business perspective," International Business Review, Elsevier, vol. 22(1), pages 304-314.
    6. Abu Saleh, Md. & Yunus Ali, M. & Julian, Craig C., 2014. "International buyer behaviour–commitment relationship: An investigation of the empirical link in importing," International Business Review, Elsevier, vol. 23(2), pages 329-342.

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