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Personal Sales and e-Business

Author

Listed:
  • Penka Goranova

    (D. A. Tsenov Academy of Economics - Svishtov)

Abstract

Sales can be defined as ways of shaping each transaction that implements products, services and ideas, and transferring ownership rights from buyer's sales representatives. A sale is limited to doing business itself and delivering products, services, and ideas to buyers' sales representatives. Sales perform economic, social and psychological functions. On the one hand, they are aimed at monetizing the organization that performs the respective business, and on the other hand, they realize the buyers' incomes to acquire the necessary products for production and consumer purposes. At both times, sales are at the heart of the economic turnaround in economic life and the path to successful economic growth and social development. The purpose of the report is to present the main aspects of personal sales, the benefits of e-business and the role of e-commerce in contemporary business. New needs are generated through online sales and can actively influence consumer behavior.

Suggested Citation

  • Penka Goranova, 2019. "Personal Sales and e-Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 8(2), pages 163-170, August.
    • Handle: RePEc:vra:journl:v:8:y:2019:i:2:p:163-170
    DOI: 10.36997/IJUSV-ESS/2019.8.2.163
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    More about this item

    Keywords

    Marketing; Personal Selling; Marketing Mix; e-business; e-commerce; consumer behavior.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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