Word-of Mouth Marketing Vs Marketing Viral
AbstractNoi forme de marketing si publicitate online se impun si transforma cu din ce in ce mai mare viteza marketingul traditional, instrumentele mass-media la indemana marketer-ilor, ca si perceptiile consumatorilor. Factorul interactiv reprezinta un element din ce in ce mai frecvent in marketingul modern, marketer-ii si clientii redefinind in permanenta forma si continutul mesajelor promotionale, instrumente precum blog-urile, podcast-urile, recenziile online, forum-urile sau chat-urile reprezentand noua frontiera in care marketer-ii moderni trebuie sa-si demonstreze calitatile. Ca si ei, managementul organizational, reprezentatii de vanzari sau cei din domeniul relatiilor cu clientii, ca si toate celelalte persoane implicate in functionarea unei organizatii trebuie sa ia in considerare aceasta noua explozie de informatii generate de consumatori, felul in care acestea se reflecta la nivelul perceptiei marcilor sau al produselor, ca si la implicatiile asupra politicii comunicationale sau organizationale.
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Bibliographic InfoArticle provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).
Volume (Year): 1 (2007)
Issue (Month): 3 (July)
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Web page: http://www.edumark.ase.ro
marketing; blog; podcast; blog marketing; buzz marketing; RSS Feeds; etichete RSS;
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- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
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