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True Green Consumers: An Investigation Of Consumers’ Genuine Willingness To Share Environmental Responsibility

Author

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  • Samar M. Baqer

Abstract

This research investigates environmental attitudes among consumers in three countries: The United States of America, Kuwait and Turkey. The choice of the three countries is based on levels of income and economic development. The focus of this study is exploring characteristics of consumers having the goal of becoming genuinely green. A true green consumer is an individual who plans their lifestyle to become environmental friendly. Moreover, true green consumers are not only environmentally responsible, but also committed to convert his family and friends into green individuals.

Suggested Citation

  • Samar M. Baqer, 2012. "True Green Consumers: An Investigation Of Consumers’ Genuine Willingness To Share Environmental Responsibility," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 37-48.
    • Handle: RePEc:ibf:gjbres:v:6:y:2012:i:3:p:37-48
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    Citations

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    Cited by:

    1. Teodora Roman & Ionel Bostan & Adriana Manolică & Iustin Mitrica, 2015. "Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities," Sustainability, MDPI, vol. 7(6), pages 1-18, May.
    2. Mohd Nazri Mohd Noor & Md Shukor Masuod & Al-Mansor Abu Said & Izzat Fakhruddin Kamaruzaman & Mohd Ariff Mustafa, 2016. "Understanding Consumers and Green Product Purchase Decision in Malaysia: A Structural Equation Modeling - Partial Least Square (SEM-PLS) Approach," Asian Social Science, Canadian Center of Science and Education, vol. 12(9), pages 1-51, September.

    More about this item

    Keywords

    Green Consumers; Consciousness; Skepticism; Locus of control;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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