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Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities

Author

Listed:
  • Teodora Roman

    (Department of Management, Marketing and Business Administration, Alexandru Ioan Cuza University of Iaşi, Bulevardul Carol I 11, 700506 Iasi, Romania)

  • Ionel Bostan

    (Doctoral School of Economics, Stefan cel Mare University of Suceava, Str. Universitatii 13, 720229 Suceava, Romania)

  • Adriana Manolică

    (Department of Management, Marketing and Business Administration, Alexandru Ioan Cuza University of Iaşi, Bulevardul Carol I 11, 700506 Iasi, Romania)

  • Iustin Mitrica

    (Department of Management, Marketing and Business Administration, Alexandru Ioan Cuza University of Iaşi, Bulevardul Carol I 11, 700506 Iasi, Romania)

Abstract

Sustainability and responsible consumption are now the policies of companies interested in preserving a good reputation. If in the past, sustainability was an issue present only in the corporate social responsibility campaigns developed by companies; nowadays, this aspect has become a key element that has been proven to influence the purchasing behavior of consumers. The existence of policies and strategies in the area of sustainability does not necessarily mean their being put into practice as long as people, who make these objectives attainable, are not aware of them. The present paper aims to explore the green consumption of Romanian consumers, which would indicate whether the concern for environmental problems is then translated into an appropriate behavior; in other words, whether “words become facts”. At the same time, this paper analyzes the extent to which the “green trend” has gained popularity in Romania, how involved the Romanian consumers are with environmental issues and the behaviors they adopt in order to mitigate the impact on the ecosystem. However, there are differences between individual opinions on green consumption and the actual behavior adopted in trying to ameliorate this issue.

Suggested Citation

  • Teodora Roman & Ionel Bostan & Adriana Manolică & Iustin Mitrica, 2015. "Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities," Sustainability, MDPI, vol. 7(6), pages 1-18, May.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:6:p:6394-6411:d:50135
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    References listed on IDEAS

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    6. BOSTAN, Ionel, 2018. "Advancing Research Into Sustainability Issues Starting With The Study Of Some Vectors Of Economic Dynamics," LawArXiv 47x35, Center for Open Science.
    7. Mihaela Kardos & Manuela Rozalia Gabor & Nicoleta Cristache, 2019. "Green Marketing’s Roles in Sustainability and Ecopreneurship. Case Study: Green Packaging’s Impact on Romanian Young Consumers’ Environmental Responsibility," Sustainability, MDPI, vol. 11(3), pages 1-12, February.
    8. Mario Pagliacci & Adriana Manolica & Teodora Roman & Gabriela Boldureanu, 2019. "The Consumers of Green Products. The Case of Romanian Moldavia Counties," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(S13), pages 830-830, November.
    9. Kamonthip Maichum & Surakiat Parichatnon & Ke-Chung Peng, 2016. "Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers," Sustainability, MDPI, vol. 8(10), pages 1-20, October.
    10. ARTENE, Alin, 1915. "Focusing economic research on the issues of sustainability and environmental protection," LawArXiv g7hpy, Center for Open Science.
    11. Dacinia Crina Petrescu & Ruxandra Malina Petrescu-Mag, 2015. "Organic Food Perception: Fad, or Healthy and Environmentally Friendly? A Case on Romanian Consumers," Sustainability, MDPI, vol. 7(9), pages 1-15, August.
    12. Yong Zhang & Jiayu Ao & Jiayue Deng, 2019. "The Influence of High–Low Power on Green Consumption: The Moderating Effect of Impression Management Motivation," Sustainability, MDPI, vol. 11(16), pages 1-16, August.
    13. Han Zhang & Chenhan Ruan & Lei Huang & Luluo Peng & Chuangxin Guo, 2023. "Personal vs. Collective Nostalgia and Different Temporally Orientated Green Consumption," Sustainability, MDPI, vol. 15(19), pages 1-22, October.
    14. Lidia Alexa & Andreea Apetrei & Juan Sapena, 2021. "The COVID-19 Lockdown Effect on the Intention to Purchase Sustainable Brands," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
    15. BOSTAN, Ionel, 2018. "If It Is The Topic Of The Research Of The Informal Economy," LawArXiv fy3g9, Center for Open Science.
    16. Tudor Ciumara & Iulia Lupu, 2020. "Green Procurement Practices in Romania: Evidence from a Survey at the Level of Local Authorities," Sustainability, MDPI, vol. 12(23), pages 1-12, December.
    17. ARTENE, Alin, 2018. "Focusing economic research on the issues of sustainability and environmental protection," SocArXiv jc6f5, Center for Open Science.
    18. Saba Resnik & Mateja Kos Koklič, 2018. "User-Generated Tweets about Global Green Brands: A Sentiment Analysis Approach," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(2), pages 125-145.
    19. Tomina Saveanu & Daniel Badulescu & Sorana Saveanu & Maria-Madela Abrudan & Alina Badulescu, 2021. "The Role of Owner-Managers in Shaping CSR Activity of Romanian SMEs," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    20. Adrian Micu & Angela-Eliza Micu & Alexandru Capatina & Nicoleta Cristache & Bogdan George Dragan, 2018. "Market Intelligence Precursors for the Entrepreneurial Resilience Approach: The Case of the Romanian Eco-Label Product Retailers," Sustainability, MDPI, vol. 10(1), pages 1-12, January.
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    22. Dat Duy Nguyen, 2023. "Evaluating the Consumer Attitude and Behavioral Consumption of Green Products in Vietnam," Sustainability, MDPI, vol. 15(9), pages 1-16, May.

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