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Предпринимательство И Маркетинг
[Entrepreneurship and marketing]

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Author Info

  • Sidorchuk, Roman

Abstract

This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope of latent or unmet needs of customers. Shown the lack of marketing in today's special marketing tools for entrepreneurs.

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File URL: http://mpra.ub.uni-muenchen.de/19115/
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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 19115.

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Date of creation: 10 May 2009
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Publication status: Published in Вестник Российской экономической академии им. Г.В. Плеханова (Journal Russian Economical Plehanov's Academy) ISSN 815-834X 2009.4(29)(2009): pp. 75-82
Handle: RePEc:pra:mprapa:19115

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Related research

Keywords: marketing and entrepreneurship; marketing tools and marketing in small business; marketing and innovation; marketing and business growth; marketing for the entrepreneur;

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  1. Davis, Steven J & Haltiwanger, John & Schuh, Scott, 1996. " Small Business and Job Creation: Dissecting the Myth and Reassessing the Facts," Small Business Economics, Springer, Springer, vol. 8(4), pages 297-315, August.
  2. N. Sheth, Jagdish & Parvatiyar, Atul, 1995. "Relationship marketing," International Business Review, Elsevier, Elsevier, vol. 4(4), pages 391-396.
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