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Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach

Author

Listed:
  • Megawati Simanjuntak

    (Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University, Bogor, Indonesia. Author-2-Name: Filza Nasiha Author-2-Workplace-Name: Department of Family and Consumer Sciences, Faculty of Human Ecology, University, Bogor, Indonesia. Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

Objective - Food products are diverse in Indonesia. However, there are still numerous products have not certified as halal food. It becomes a challenge, especially for children who cannot adopt a decision with full consideration. This research aims to analyze knowledge, attitude, subjective norms, behavioral control, purchase intention, and purchase behavior differences among students from every level (elementary school, junior school, and senior high school). Furthermore, this research also aims to analyze the influence of knowledge, attitude, subjective norms, and behavioral control toward purchase intention and the influence of knowledge, attitude, subjective norms, behavioral control, and purchase intention toward a purchase behavior. Methodology/Technique - The research conducted as quantitative research through a self-administered survey on 207 students from elementary school, junior school, and senior high school. The analysis performed SEM. Finding & Novelty - The results show that overall, attitude, subjective norms, and behavioral control significantly influence purchase intention and attitude, subjective norms, behavioral control, and purchase intention influence toward a purchase behavior. This finding implies that the role of business and government in facilitating consumers to buy halal food. Type of Paper - Empirical.

Suggested Citation

  • Megawati Simanjuntak, 2019. "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach," GATR Journals gjbssr545, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:gjbssr545
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    References listed on IDEAS

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    1. Noor Afzainiza Afendi & Farah Lina Azizan & Aflah Isa Darami, 2014. "Determinants of Halal Purchase Intention: Case in Perlis," International Journal of Business and Social Research, LAR Center Press, vol. 4(5), pages 118-123, May.
    2. Noor Afzainiza Afendi & Farah Lina Azizan & Aflah Isa Darami, 2014. "Determinants of Halal Purchase Intention: Case in Perlis," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(5), pages 118-123, May.
    3. De Cannière, Marie Hélène & De Pelsmacker, Patrick & Geuens, Maggie, 2009. "Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior," Journal of Business Research, Elsevier, vol. 62(1), pages 82-92, January.
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    More about this item

    Keywords

    Halal Food; Knowledge; Purchase Behavior; SEM; Theory of Planned Behavior;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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