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Determinants of Halal Purchase Intention: Case in Perlis

Author

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  • Noor Afzainiza Afendi

    (School of International Studies, College of Law, Government and International Studies, University Utara Malaysia, Sintok 06010, Kedah, Malaysia,)

  • Farah Lina Azizan

    (School of Business Management, College of Business, University Utara Malaysia, Sintok 06010, Kedah, Malaysia,)

  • Aflah Isa Darami

    (Faculty of Business Management, University Teknologi MARA, 85000, Segamat, Johor, Malaysia,)

Abstract

This study is to determine the factors that influence purchase intention of Halal products among consumers at selected supermarkets around Perlis. 100 were randomly selected to be respondents in this study through the questionnaire. The data was analyzed using Statistical Package for Social Sciences (SPSS) version 19.0. Descriptive analysis and correlation were applied to this study. The results indicated that attitude, subjective norms, and perceived behavioral control had positive impact on intention to purchase Halal products. It is suggested that future research can be done in fast growing cities and the result that we get will be more comparable and provide workable direction in Halal products.

Suggested Citation

  • Noor Afzainiza Afendi & Farah Lina Azizan & Aflah Isa Darami, 2014. "Determinants of Halal Purchase Intention: Case in Perlis," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(5), pages 118-123, May.
    • Handle: RePEc:mir:mirbus:v:4:y:2014:i:5:p:118-123
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    File URL: http://thejournalofbusiness.org/index.php/site/article/view/495/412
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    References listed on IDEAS

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    1. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
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    Cited by:

    1. Cheng Liu & Cheuk-Kwan Sun & Yu-Chia Chang & Shang-Yu Yang & Tao Liu & Cheng-Chia Yang, 2021. "The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    2. Megawati Simanjuntak, 2019. "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach," GATR Journals gjbssr545, Global Academy of Training and Research (GATR) Enterprise.

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