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Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani

Author

Listed:
  • Gabriel BRATUCU
  • Tiberiu FORIS

    (Transilvania University, Brasov, Romania)

Abstract

"Eliana Mall" Top Management (the only shopping centre in Brasov) and the biggest mass media trusts in the area were asking for this marketing research. The object was to quantify respondents’ suggestions and opinions (aged over 14 years old) considering: the local mass media consumption and the attitude towards consumption in Brasov, in the period time 28th of January - 6th of February 2005. The market research was conducted in the period time 28th of February - 6th of February (the canvassing). The direct interview was based on a questionnaire with 64 direct questions and there were 1723 respondents aged over 14 years old. The market research was performed with Multi Consulting Group Company from Brasov.

Suggested Citation

  • Gabriel BRATUCU & Tiberiu FORIS, 2004. "Imaginea Complexului Comercial "Eliana Mall" In Randul Populatiei Municipiului Brasov, In Varsta De Peste 14 Ani," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 2(1), pages 34-40, November.
    • Handle: RePEc:aio:manmar:v:2:y:2004:i:1:p:34-40
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    File URL: http://www.mnmk.ro/documents/2004/2004-4.pdf
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    More about this item

    Keywords

    marketing research; public acceptance;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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