This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Etape in evolutia conceptului de marketing

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Ionel Dumitru () (School of Marketing, Academy of Economic Studies)
Abstract

Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de evolutie, in care marketingul este privit ca un proces social si managerial prin care indivizi si grupuri de indivizi obtin ceea ce le este necesar si doresc – prin crearea, oferirea si schimbul de produse avand o anumita valoare, reprezinta un lung proces de dezvoltari extensive si intensive in domeniul marketingului.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help file. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.edumark.ase.ro/RePEc/rmko/1/3.pdf
File Format: application/pdf
File Function:
Download Restriction: no

Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 1 (January)
Pages: 13-18
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:1:p:11-17

Contact details of provider:
Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: production stage productie sales stage vanzari marketing stage marketing relationship stage marketing relational

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General

Statistics
Access and download statistics

Did you know? All top Economics journals are listed on RePEc.

This page was last updated on 2008-11-20.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.