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The Place as a Brand. Theory and Practise of the Place Branding

Author

Listed:
  • Adamus-Matuszyńska Anna

    (1 University of Economics, Katowice, Poland)

  • Dzik Piotr

    (2 Academy of Fine Arts, Katowice, Poland)

Abstract

Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check the theoretical status of place brands.

Suggested Citation

  • Adamus-Matuszyńska Anna & Dzik Piotr, 2023. "The Place as a Brand. Theory and Practise of the Place Branding," Economics and Culture, Sciendo, vol. 20(1), pages 17-29, June.
    • Handle: RePEc:vrs:ecocul:v:20:y:2023:i:1:p:17-29:n:6
    DOI: 10.2478/jec-2023-0002
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    References listed on IDEAS

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    1. Giovana Goretti Feijó de Almeida & Lucília Cardoso, 2022. "Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
    2. Trochim, William M. K., 1989. "Outcome pattern matching and program theory," Evaluation and Program Planning, Elsevier, vol. 12(4), pages 355-366, January.
    3. Ageeva, Elena & Foroudi, Pantea, 2019. "Tourists' destination image through regional tourism: From supply and demand sides perspectives," Journal of Business Research, Elsevier, vol. 101(C), pages 334-348.
    4. Eko Nursanty, 2021. "The anatomy of place branding: relating place transformation to community identity," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 19-35, March.
    5. Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Place branding; Place branding model; Place marketing; Flexible pattern matching;
    All these keywords.

    JEL classification:

    • B40 - Schools of Economic Thought and Methodology - - Economic Methodology - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • H70 - Public Economics - - State and Local Government; Intergovernmental Relations - - - General
    • Z18 - Other Special Topics - - Cultural Economics - - - Public Policy

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