Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings
AbstractIndividuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less. For individuals with wine training, however, we find indications of a positive, or at any rate non-negative, correlation. Our results are robust to the inclusion of individual fixed effects, and are not driven by outliers: when omitting the top and bottom deciles of the price distribution, our qualitative results are strengthened, and the statistical significance is improved even further. Our results indicate that both the prices of wines and wine recommendations by experts may be poor guides for non-expert wine consumers.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoPaper provided by Stockholm School of Economics in its series Working Paper Series in Economics and Finance with number 700.
Length: 11 pages
Date of creation: 16 Apr 2008
Date of revision: 24 Apr 2008
Publication status: Published in Journal of Wine Economics, 2008, pages 1-9.
Contact details of provider:
Postal: The Economic Research Institute, Stockholm School of Economics, P.O. Box 6501, 113 83 Stockholm, Sweden
Phone: +46-(0)8-736 90 00
Fax: +46-(0)8-31 01 57
Web page: http://www.hhs.se/
More information through EDIRC
Wine; price/quality relation; expertise;
Other versions of this item:
- Goldstein, Robin & Almenberg, Johan & Dreber, Anna & Emerson, John W. & Herschkowitsch, Alexis & Katz, Jacob, 2008. "Do More Expensive Wines Taste Better? Evidence From A Large Sample Of Blind Tastings," Working Papers 37328, American Association of Wine Economists.
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
This paper has been announced in the following NEP Reports:
- NEP-AGR-2008-04-21 (Agricultural Economics)
- NEP-ALL-2008-04-21 (All new papers)
- NEP-EXP-2008-04-21 (Experimental Economics)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Landon, Stuart & Smith, Constance, 1997. "The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine," MPRA Paper 9283, University Library of Munich, Germany.
- Oczkowski, Edward A., 1993.
"A Hedonic Price Function for Australian Premium Table Wine,"
1993 Conference (37th), February 9-11, 1993, Sydney, Australia
147769, Australian Agricultural and Resource Economics Society.
- Edward Oczkowski, 1994. "A Hedonic Price Function For Australian Premium Table Wine," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 38(1), pages 93-110, 04.
- Oczkowski, Edward A., 1994. "A Hedonic Price Function For Australian Premium Table Wine," Australian Journal of Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 38(01), April.
- HélaHadj Ali & Sébastien Lecocq & Michael Visser, 2008.
"The Impact of Gurus: Parker Grades and "En Primeur" Wine Prices,"
Royal Economic Society, vol. 118(529), pages F158-F173, 06.
- Héla Hadj Ali & Sébastien Lecocq & Michael Visser, 2005. "The impact of gurus : Parker grades and en primeur wine prices," Research Unit Working Papers 0507, Laboratoire d'Economie Appliquee, INRA.
- Hadj Ali H. & Lecocq S. & Visser M., 2007. "The impact of gurus: Parker grades and en primeur wine prices¤," Working Papers ERMES 0718, ERMES, University Paris 2.
- Ali, Hela Hadj & Lecocq, Sebastien & Visser, Michael, 2007. "The Impact of Gurus: Parker Grades and EN PRIMEUR Wine Prices," Working Papers 37292, American Association of Wine Economists.
- Gerard J. Tellis & Birger Wernerfelt, 1987. "Competitive Price and Quality Under Asymmetric Information," Marketing Science, INFORMS, vol. 6(3), pages 240-253.
- G¸nter Schamel & Kym Anderson, 2003. "Wine Quality and Varietal, Regional and Winery Reputations: Hedonic Prices for Australia and New Zealand," The Economic Record, The Economic Society of Australia, vol. 79(246), pages 357-369, 09.
- Cross, Robin & Plantinga, Andrew J. & Stavins, Robert N., 2011.
"The Value of Terroir: Hedonic Estimation of Vineyard Sale Prices,"
dp-11-06, Resources For the Future.
- Cross, Robin & Plantinga, Andrew J. & Stavins, Robert Norman, 2011. "The Value of Terroir: Hedonic Estimation of Vineyard Sales Prices," Scholarly Articles 4686411, Harvard Kennedy School of Government.
- Robin Cross & Andrew J. Plantinga & Robert N. Stavins, 2011. "The Value of Terroir: Hedonic Estimation of Vineyard Sale Prices," Working Papers 2011.12, Fondazione Eni Enrico Mattei.
- Cross, Robin & Plantinga, Andrew J. & Stavins, Robert N., 2011. "The Value of Terroir: Hedonic Estimation of Vineyard Sale Prices," Working Paper Series rwp11-009, Harvard University, John F. Kennedy School of Government.
- Robin Cross & Andrew J. Plantinga & Robert N. Stavins, 2011. "The Value of Terroir: Hedonic Estimation of Vineyard Sale Prices," NBER Working Papers 16762, National Bureau of Economic Research, Inc.
- Friberg, Richard & Paterson, Robert W & Richardson, Andrew D, 2010. "Why is there a home bias? A case study of Wine," CEPR Discussion Papers 7885, C.E.P.R. Discussion Papers.
- Robin Cross & Andrew J. Plantinga & Robert N. Stavins, 2011. "What Is the Value of Terroir?," American Economic Review, American Economic Association, vol. 101(3), pages 152-56, May.
- Almenberg, Johan & Dreber, Anna, 2009.
"When Does the Price Affect the Taste? Results from a Wine Experiment,"
Working Paper Series in Economics and Finance
717, Stockholm School of Economics, revised 20 Apr 2009.
- Almenberg, Johan & Dreber, Anna, 2009. "When Does The Price Affect The Taste? Results From A Wine Experiment," Working Papers 51755, American Association of Wine Economists.
- Maya Bar-Hillel & Alon Maharshak & Avital Moshinsky & Ruth Nofech, 2012. "A rose by any other name: A social-cognitive perspective on poets and poetry," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 7(2), pages 149-164, March.
- Maya Bar-Hillel & Alon Maharshak & Avital Moshinsky & Ruth Nofech, 2010. "Does a Rose by any other Name Smell as Sweet? A Cognitive Perspective on Poets and Poetry," Discussion Paper Series dp549, The Center for the Study of Rationality, Hebrew University, Jerusalem.
- Zander, Katrin & Janssen, Meike, 2012. "Präferenzen Deutscher Öko-Konsumenten Für Wein," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 137175, German Association of Agricultural Economists (GEWISOLA).
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Helena Lundin).
If references are entirely missing, you can add them using this form.