Goldstein, Robin () (Fearless Critic Media) Almenberg, Johan () (Dept. of Economics, Stockholm School of Economics) Dreber, Anna () (Dept. of Economics, Stockholm School of Economics) Emerson, John W. () (Yale University) Herschkowitsch, Alexis () (Fearless Critic Media) Katz, Jacob () (Fearless Critic Media)
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Individuals who are unaware of the price do not derive more enjoyment from more expensive wine. In a sample of more than 6,000 blind tastings, we find that the correlation between price and overall rating is small and negative, suggesting that individuals on average enjoy more expensive wines slightly less. For individuals with wine training, however, we find indications of a positive, or at any rate non-negative, correlation. Our results are robust to the inclusion of individual fixed effects, and are not driven by outliers: when omitting the top and bottom deciles of the price distribution, our qualitative results are strengthened, and the statistical significance is improved even further. Our results indicate that both the prices of wines and wine recommendations by experts may be poor guides for non-expert wine consumers.
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Length: 11 pages Date of creation: 16 Apr 2008 Date of revision:
24 Apr 2008 Handle: RePEc:hhs:hastef:0700
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