Mihaela Constantinescu () (School of Marketing, Academy of Economic Studies) Mihai Rosca () (School of Marketing, Academy of Economic Studies)
Abstract
Ca orice domeniu nou aparut in tara noastra, si marketingul sportiv se cere a fi definit pentru a putea percepe, la adevarata sa valoare, importanta pe care o are in dezvoltarea economica (prin veniturile pe care le genereaza) si sociala (prin implicarea populatiei in activitatile sportive). Conceptualizarea acestui domeniu trebuie pornita de la cadrul general in care a aparut si s-a dezvoltat marketingul sportiv. Tinand cont de acest lucru, lucrare de fata isi propune sa dezbata diferitele puncte de vedere intalnite in teorie referitor la definitia si clasificarea marketingului sportiv.
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Find related papers by JEL classification: M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
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