Impact Of Culture On Global Marketing
AbstractThis paper analysis the international marketing activities under the influence of cultural environments on different markets. The marketing mix concerning product, distribution and communication policy is expanding its significance where cultural values are involved. As methodological approach we analyzed each marketing policy taking into account the cultural variable that mostly affect their meaning.
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Bibliographic InfoArticle provided by University of Craiova, Faculty of Economics and Business Administration in its journal Revista Tinerior Economisti(The Young Economists Journal).
Volume (Year): 1 (2010)
Issue (Month): 15S (November)
culture; global marketing; marketing - mix;
Find related papers by JEL classification:
- M16 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - International Business Administration
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
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