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Food quality labels perception in the Czech Republic: trial study results

Author

Listed:
  • Tomáš Sadílek
  • Alexandr Asmalovskij

Abstract

The article presents outputs of a trial which discovered consumers´ opinions on food quality labels in the Czech Republic and the influence of food quality labels on food shopping behaviour. Questionnaire research is a basis for further research which will be realized in 2016. Theoretical foundations of food quality labels and an overview of quality labels used in the Czech foodstuff market are described in the paper. Sample structure, order of factors most influencing customers´ shopping behaviour, and customers´ opinions on foodstuffs marked with quality labels are presented within research outputs.

Suggested Citation

  • Tomáš Sadílek & Alexandr Asmalovskij, 2016. "Food quality labels perception in the Czech Republic: trial study results," Ekonomika a Management, Prague University of Economics and Business, vol. 2016(4).
    • Handle: RePEc:prg:jnleam:v:2016:y:2016:i:4:id:304
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    More about this item

    Keywords

    Nákupní chování; Food quality labels; Buying behaviour; Consumers oppinions; Značky kvality potravin; Postoje spotřebitelů;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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