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Relatia dintre agentia de publicitate si client: cooperare si interes

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Author Info
Bogdan Nichifor () (University of Bacau)
Luminita Zait (University of Bacau)

Additional information is available for the following registered author(s):

Abstract

Fiind purtatorii cererii si ai ofertei de servicii de publicitate, intre anuntatori si agentiile de publicitate se stabilesc relatii care contureaza in final dimensiunile pietei publicitatii. Aceste relatii implica o serie de aspecte care sunt legate de: modul in care agentiile isi atrag clientii, evolutia acestor relatii dintre anuntator – agentie de publicitate, modul de compensare si evaluare al serviciilor oferite de agentiile de publicitate si, in final, factorii care afecteaza in mod negativ legaturile dintre anuntatori si agentii.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/3/7.pdf
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Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 3 (July)
Pages: 48-53
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:3:p:48-53

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Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: agentii de publicitate clienti servicii de publicitate relatii metode de decont costul serviciilor metode de evaluare advertising agency clients advertising services relationship paying methods cost of services evaluation methods

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General

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This page was last updated on 2008-11-20.

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