This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Relatia dintre agentia de publicitate si client: cooperare si interes

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Bogdan Nichifor () (University of Bacau)
Luminita Zait (University of Bacau)

Additional information is available for the following registered author(s):

Abstract

Fiind purtatorii cererii si ai ofertei de servicii de publicitate, intre anuntatori si agentiile de publicitate se stabilesc relatii care contureaza in final dimensiunile pietei publicitatii. Aceste relatii implica o serie de aspecte care sunt legate de: modul in care agentiile isi atrag clientii, evolutia acestor relatii dintre anuntator – agentie de publicitate, modul de compensare si evaluare al serviciilor oferite de agentiile de publicitate si, in final, factorii care afecteaza in mod negativ legaturile dintre anuntatori si agentii.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://www.edumark.ase.ro/RePEc/rmko/3/7.pdf
File Format: application/pdf
File Function:
Download Restriction: no

Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 3 (July)
Pages: 48-53
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:3:p:48-53

Contact details of provider:
Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: agentii de publicitate; clienti; servicii de publicitate; relatii; metode de decont; costul serviciilor; metode de evaluare; advertising agency; clients; advertising services; relationship; paying methods; cost of services; evaluation methods;

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General

Statistics
Access and download statistics

Did you know? The yearly budget of IDEAS is exactly $0: it relies entirely on volunteer work.

This page was last updated on 2010-3-11.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.