IDEAS home Printed from https://ideas.repec.org/a/iif/iifjrn/v25y2010i291p79-94.html
   My bibliography  Save this article

Brand elevation in supply chains

Author

Listed:
  • Öznur YURT

    (İzmir Ekonomi Üniversitesi)

  • Melike D. KAPLAN

    (İzmir Ekonomi Üniversitesi)

  • Işık Özge YUMURTACI

    (İzmir Ekonomi Universitesi)

  • Tunçdan BALTACIOĞLU

    (İzmir Ekonomi Üniversitesi)

Abstract

In the last decades supply chain management has been explored from different perspectives fueling a myriad of research in the field. Although the literature on supply chain management (SCM) is vast, major gaps requiring scientific exploration still exist. Among these, interaction of branding and supply chain concepts clearly stands out. The aim of this paper is to investigate the power of brand in supply chains by taking literature devoted to supply chain management into consideration, relationship marketing and brand management. This paper explores the power of brand in terms of SCM and it defines the concept of “brand elevation in supply chain”. The objectives of this study are thus twofold: identifying “brand elevation in supply chain” concept and proposing a conceptual model associated to the power of brand in supply chains.

Suggested Citation

  • Öznur YURT & Melike D. KAPLAN & Işık Özge YUMURTACI & Tunçdan BALTACIOĞLU, 2010. "Brand elevation in supply chains," Iktisat Isletme ve Finans, Bilgesel Yayincilik, vol. 25(291), pages 79-94.
    • Handle: RePEc:iif:iifjrn:v:25:y:2010:i:291:p:79-94
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Supply chain; brand management; brand elevation in supply chains.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iif:iifjrn:v:25:y:2010:i:291:p:79-94. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ali Bilge (email available below). General contact details of provider: http://iif.com.tr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.